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Bio

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Credentials

  • Become a Digital Marketing Specialist
    LinkedIn
    Mar, 2021
    - May, 2026
  • Advanced Competitive Research Practices with SEMrush
    SEMrush
    Jun, 2020
    - May, 2026
  • SEO Fundamentals
    SEMrush
    Jun, 2020
    - May, 2026
  • Technical SEO Exam
    SEMRush
    May, 2020
    - May, 2026
  • Google Sheets Essential Training
    LinkedIn
    Apr, 2020
    - May, 2026
  • Advanced SEO: Search Factors
    LinkedIn
    Feb, 2020
    - May, 2026
  • Google 360 Suite Overview
    LinkedIn
    Feb, 2020
    - May, 2026
  • Google Sheets: Pivot Tables
    LinkedIn
    Feb, 2020
    - May, 2026
  • Learning Web Semantics
    LinkedIn
    Feb, 2020
    - May, 2026
  • Managing DNS Essential Training
    LinkedIn
    Feb, 2020
    - May, 2026
  • Marketing Tools: SEO
    LinkedIn
    Feb, 2020
    - May, 2026
  • Advanced Google Analytics
    LinkedIn
    Dec, 2019
    - May, 2026
  • International SEO
    Lynda.com
    Aug, 2017
    - May, 2026
  • Google AdWords Essential Training
    Lynda.com
    Apr, 2017
    - May, 2026
  • Local SEO
    Lynda.com
    Apr, 2017
    - May, 2026
  • SEO: Keyword Strategy
    Lynda.com
    Mar, 2017
    - May, 2026
  • SEO: Link Building (2015)
    Lynda.com
    Mar, 2017
    - May, 2026
  • Learning Photomatix Pro
    Lynda.com
    Jan, 2017
    - May, 2026
  • Cleaning Up Your Mess in Lightroom
    Lynda.com
    Dec, 2016
    - May, 2026
  • Learning Real Estate Photography
    Lynda.com
    Dec, 2016
    - May, 2026
  • Real Estate Photography: Marketing Pricing and Client Relations
    Lynda.com
    Dec, 2016
    - May, 2026
  • Real Estate Photography: Master Bathrooms
    Lynda.com
    Dec, 2016
    - May, 2026
  • Real Estate Photography: The Basic Bedroom
    Lynda.com
    Dec, 2016
    - May, 2026
  • Using Wacom Tablets with Lightroom
    Lynda.com
    Dec, 2016
    - May, 2026
  • SEO Foundations
    Lynda.com
    Oct, 2016
    - May, 2026
  • Grammar Foundations
    Lynda.com
    Nov, 2014
    - May, 2026
  • TEFL
    Global Language Training
    Mar, 2012
    - May, 2026
  • Google Analytics Essentials
    Loves Data
    Apr, 2024
    - May, 2026
  • Technical SEO Exam
    SEMrush
    Mar, 2020
    - May, 2026
  • Learn Real Estate Photography: The Basics
    Lynda.com
    Dec, 2016
    - May, 2026
  • Real Estate Photography: Master Bathrooms
    Lynda.com
    Dec, 2016
    - May, 2026
  • SEO Tools Fundamentals
    Lynda.com
    Nov, 2016
    - May, 2026
  • SEO Fundamentals
    Lynda.com
    Oct, 2016
    - May, 2026

Experience

  • The Digital Architect
    • Cape Town Area, South Africa
    • Marketing Director
      • Mar 2016 - Present
      • Cape Town Area, South Africa

      Specialising in SEO and Google Ads, I help businesses to be found online. Using the metaphor of being an "architect" on an online project that involves website "builders" my suggestion is to use me from the outset to develop a digital blueprint geared for your success.

  • Baithe Photography
    • Cape Town, South Africa
    • Founder
      • Jan 2015 - Dec 2021
      • Cape Town, South Africa

      My first business, Baithe focused solely on creating media for the property sector. Initially just me, the team of freelancer photographers grew to six at one point, and served the whole of South Africa. Sold the business in 2022 so I can start the next one!

  • GMT+
    • Cape Town
    • Director
      • Sep 2015 - Aug 2018
      • Cape Town

      Having teamed up with two talented economists, I brought some balance and clarity to conversations made too economically-verbose for the man on the street. My role focused on merging the academic research with my digital insight, and psychology background, and together found many avenues for the impact of behavioural science in the online space. Today, you need to understand both the data, and the rationale (or lack thereof!) of the people behind it and GMT+ managed to do this very well.

    • English Teacher
      • Jul 2011 - Jun 2015
      • South Korea, Italy, Cape Town

      English teacher to many, many, many students ranging in age from as young as 2 to as old as 74! Teaching opened up my mind to a whole new career and more importantly: way of thinking. The travel to nine countries (which is part and parcel of teaching overseas) broadened my mind and helped me understand both Asian and European culture more profoundly. I strongly advise most people - of any age - to try teaching, for it teaches you so much about yourself. I also tutored privately, taught some French engineers online, and volunteered as a teacher in a disadvantaged school in Hout Bay. Exhilarating yet exhausting; entertaining and educational. Would I do it all again? Of course!

  • Yuppiechef.com
    • Cape Town, Western Cape, South Africa
    • Photographer, Copywriter, and Copy-editor
      • Oct 2007 - Sep 2010
      • Cape Town, Western Cape, South Africa

      As their first employee, I was duly set the task of setting the tone for Yuppiechef's written content. Three years (and thousands of pages of copy) later it was done! And all meticulously checked to ensure relevancy, efficacy, and with a friendly, engaging tone for our delightful customers. Over the years other tasks included operations, photography, general admin, marketing strategy, customer service, and much much more. The experience gained in a startup (and a very successful one at that) proved invaluable for a future in business, the digital space, and my two main "claims to fame" were made there. First, the Annual Easter Egg, which generated more traffic on the blog in its first iteration than all the years of traffic to date. Secondly, the ransoming of The Woolies Lovebird Campaign, which became a 'guerilla marketing 101' case study of note.

Education

  • 2005 - 2005
    Red & Yellow School
    Bachelor's Degree, Marketing
  • 2002 - 2004
    University of Cape Town
    Bachelor's Degree, Industrial and Organizational Psychology

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