Bio
Credentials
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Become a Digital Marketing Specialist
LinkedInMar, 2021- May, 2026 -
Advanced Competitive Research Practices with SEMrush
SEMrushJun, 2020- May, 2026 -
SEO Fundamentals
SEMrushJun, 2020- May, 2026 -
Technical SEO Exam
SEMRushMay, 2020- May, 2026 -
Google Sheets Essential Training
LinkedInApr, 2020- May, 2026 -
Advanced SEO: Search Factors
LinkedInFeb, 2020- May, 2026 -
Google 360 Suite Overview
LinkedInFeb, 2020- May, 2026 -
Google Sheets: Pivot Tables
LinkedInFeb, 2020- May, 2026 -
Learning Web Semantics
LinkedInFeb, 2020- May, 2026 -
Managing DNS Essential Training
LinkedInFeb, 2020- May, 2026 -
Marketing Tools: SEO
LinkedInFeb, 2020- May, 2026 -
Advanced Google Analytics
LinkedInDec, 2019- May, 2026 -
International SEO
Lynda.comAug, 2017- May, 2026 -
Google AdWords Essential Training
Lynda.comApr, 2017- May, 2026 -
Local SEO
Lynda.comApr, 2017- May, 2026 -
SEO: Keyword Strategy
Lynda.comMar, 2017- May, 2026 -
SEO: Link Building (2015)
Lynda.comMar, 2017- May, 2026 -
Learning Photomatix Pro
Lynda.comJan, 2017- May, 2026 -
Cleaning Up Your Mess in Lightroom
Lynda.comDec, 2016- May, 2026 -
Learning Real Estate Photography
Lynda.comDec, 2016- May, 2026 -
Real Estate Photography: Marketing Pricing and Client Relations
Lynda.comDec, 2016- May, 2026 -
Real Estate Photography: Master Bathrooms
Lynda.comDec, 2016- May, 2026 -
Real Estate Photography: The Basic Bedroom
Lynda.comDec, 2016- May, 2026 -
Using Wacom Tablets with Lightroom
Lynda.comDec, 2016- May, 2026 -
SEO Foundations
Lynda.comOct, 2016- May, 2026 -
Grammar Foundations
Lynda.comNov, 2014- May, 2026 -
TEFL
Global Language TrainingMar, 2012- May, 2026 -
Google Analytics Essentials
Loves DataApr, 2024- May, 2026 -
Technical SEO Exam
SEMrushMar, 2020- May, 2026 -
Learn Real Estate Photography: The Basics
Lynda.comDec, 2016- May, 2026 -
Real Estate Photography: Master Bathrooms
Lynda.comDec, 2016- May, 2026 -
SEO Tools Fundamentals
Lynda.comNov, 2016- May, 2026 -
SEO Fundamentals
Lynda.comOct, 2016- May, 2026
Experience
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The Digital Architect
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Cape Town Area, South Africa
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Marketing Director
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Mar 2016 - Present
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Cape Town Area, South Africa
Specialising in SEO and Google Ads, I help businesses to be found online. Using the metaphor of being an "architect" on an online project that involves website "builders" my suggestion is to use me from the outset to develop a digital blueprint geared for your success.
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Baithe Photography
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Cape Town, South Africa
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Founder
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Jan 2015 - Dec 2021
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Cape Town, South Africa
My first business, Baithe focused solely on creating media for the property sector. Initially just me, the team of freelancer photographers grew to six at one point, and served the whole of South Africa. Sold the business in 2022 so I can start the next one!
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GMT+
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Cape Town
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Director
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Sep 2015 - Aug 2018
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Cape Town
Having teamed up with two talented economists, I brought some balance and clarity to conversations made too economically-verbose for the man on the street. My role focused on merging the academic research with my digital insight, and psychology background, and together found many avenues for the impact of behavioural science in the online space. Today, you need to understand both the data, and the rationale (or lack thereof!) of the people behind it and GMT+ managed to do this very well.
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Handong University, ACLE, Geoje English Village, Jeju University, Inlingua
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South Korea, Italy, Cape Town
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English Teacher
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Jul 2011 - Jun 2015
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South Korea, Italy, Cape Town
English teacher to many, many, many students ranging in age from as young as 2 to as old as 74! Teaching opened up my mind to a whole new career and more importantly: way of thinking. The travel to nine countries (which is part and parcel of teaching overseas) broadened my mind and helped me understand both Asian and European culture more profoundly. I strongly advise most people - of any age - to try teaching, for it teaches you so much about yourself. I also tutored privately, taught some French engineers online, and volunteered as a teacher in a disadvantaged school in Hout Bay. Exhilarating yet exhausting; entertaining and educational. Would I do it all again? Of course!
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Yuppiechef.com
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Cape Town, Western Cape, South Africa
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Photographer, Copywriter, and Copy-editor
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Oct 2007 - Sep 2010
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Cape Town, Western Cape, South Africa
As their first employee, I was duly set the task of setting the tone for Yuppiechef's written content. Three years (and thousands of pages of copy) later it was done! And all meticulously checked to ensure relevancy, efficacy, and with a friendly, engaging tone for our delightful customers. Over the years other tasks included operations, photography, general admin, marketing strategy, customer service, and much much more. The experience gained in a startup (and a very successful one at that) proved invaluable for a future in business, the digital space, and my two main "claims to fame" were made there. First, the Annual Easter Egg, which generated more traffic on the blog in its first iteration than all the years of traffic to date. Secondly, the ransoming of The Woolies Lovebird Campaign, which became a 'guerilla marketing 101' case study of note.
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Education
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2005 - 2005Red & Yellow School
Bachelor's Degree, Marketing -
2002 - 2004University of Cape Town
Bachelor's Degree, Industrial and Organizational Psychology
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