Experience

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  Social Marketing Gateway (SMG)

  • Stockport, England, United Kingdom

  • Senior Project Manager

    • Apr 2021 - Present
    • Stockport, England, United Kingdom

    Project management and training delivery for Making Every Contact Count (MECC) and motivational interviewing programme, UX and qualitative research. Recent experienceTraining for 7 London Boroughs and Age UKUser testing of the Scottish Government websiteFull review, user testing and recommendations for changes to Children's Social Work matters website

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  Self-employed

  • Freelance UX Design & Social Marketing

    • Jul 2010 - Apr 2021

    Freelance Social Marketing and UX Research/Design, plus work with the Social Marketing Gateway and the NSMC as an Associate.ExperienceMaking Everyone Contact Count (2011 - 2021) Project management, stakeholder engagement and training delivery with Social Marketing Gateway for this programme across England. Vortex Jazz Club (2020)UX Research for this live music venue, including user testing and ideas for new website design.Risk Ready website (2019/20)UX consultancy for Cambridge Risk Solutions looking at their two websites, including heuristics review, competitive analysis, user testing, analysis, customer journey mapping, flow and redesign. Improving attendance at school (2020)Stakeholder engagement, qualitative research, concept development and testing in Stoke with the NSMC.Social marketing training (2011 – 19)Over 20 courses delivered for the NSMC in the UK and abroad, in-house and public courses.Other Experience • Oral Health in Rutland: qualitative research (2016)• Mental Health in Blackpool: stakeholder interviews (2015)• Way2Wellbeing website in Salford: project management (2015)• Early years health in Knowlsey: stakeholder workshops (2014)• Migration (Assisted Voluntary Return) for Refugee Action & the Home Office: stakeholder interviews, qualitative research, and marketing strategy (2013) • Physical activity on the Wirral: stakeholder engagement, workshop facilitation and project management (2012)• Employee health and wellbeing in Lincolnshire: qualitative research (2011)• Active transport to school in Milton Keynes: qualitative and quantitative research (2010)• Smoking cessation in Manchester: social marketing strategy (2010)• Sexual Health in Salford: research and campaign development (2010)

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  National Social Marketing Centre

  • North West Development & Support Manager

    • Jul 2008 - Jun 2010

    Headhunted to this role to build social marketing capacity and skills in NHS Primary Care Trusts. The role set out to make the NHS more customer focused and bring about behavioural change to increase the number of people adopting healthy lifestyles. Key achievementsDelivered regional review of social marketing to ensure the subsequent skills and capacity development plan was evidence basedTrained over 260 NHS staff so that they could use social marketing to increase the impact of their public health workCompleted OJEU procurement of 18 suppliers to save NHS organisations time when purchasing social marketing and associated servicesProvided advice to the 24 NHS Primary Care Trusts in the region to increase their chances of success for projects on public health challengesAvoided duplication and promoted coordination of social marketing support by bringing together regional and sub-regional social marketing leads Promoted the benefits of working with the private and third sectors by establishing two Department of Health beacon partnership projects

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  Improvement Foundation (previously National Primary Care Development Team

  • Assistant Director

    • 2004 - Jul 2008

    Performance managed and supported community led teams on the awarding winning Healthy Communities Collaborative that tackled health challenges and social capital. Key achievementsEstablished teams with NHS Blackpool to identify people at high risk of heart attacks and strokes that, within two years, attended 109 workplaces and events and engaged with over 5,000 peopleWorked with Burnley, Pendle & Rossendale Primary Care Trust to reduce falls in older people, halting the increase in falls in the target areas in one year, whilst falls in surrounding areas continued to increaseBuilt confidence in team members and encouraged better community cohesion, with an approach that had shown:48% increase in the number of participants who thought they could change and improve things in their communities 12% increase in wider communities perception of whether their area was a good place to live and individuals show concern for each other

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  Action for Blind People

  • Welfare Rights & Grants Manager

    • 1999 - 2004

    Promoted from Senior Welfare Rights Officer position to maximise benefit claims and oversee payment of grants for blind and partially sighted peopleKey achievementsIncreased unclaimed benefits identified year on yearReviewed grant award criteria to focus impact on quality of lifeMerged and managed teams to provide a more holistic service to clients

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  Various

  • Casual work/travel

    • Jan 1997 - Jan 1998

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  Rochdale Borough Council

  • Welfare Rights Officer

    • May 1997 - Nov 1997

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  Tameside Council

  • Advice Worker

    • Jan 1996 - Jan 1997

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  Crewe Citizens Advice Bureau

  • Student Welfare Officer

    • Jan 1995 - Jan 1996

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  South Cheshire College

  • Welfare Rights Officer

    • Jan 1995 - Jan 1996

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  Longsight Citizens Advice Bureau

  • Volunteer

    • Jan 1993 - Jan 1995