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Bio

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Mike G. Arsenault is a seasoned media professional with a proven track record of delivering compelling content across multiple platforms. As a Senior Content Specialist/Innovation Ambassador at Stantec, he crafts engaging video and audio content, translates complex ideas into informative written pieces, and collaborates on multi-platform content marketing campaigns. A versatile host, he has presented weather forecasts, conducted athlete interviews, and anchored news programs for prominent networks, including Global News and The Weather Network. With a strong background in sports writing, video editing, and creative writing, Mike brings a unique perspective to his work, making him a valuable asset to any organization.

Credentials

  • CrossFit Level 1 Trainer
    CrossFit, Inc.

Experience

    • Senior Content Specialist/Innovation Ambassador
      • Feb 2023 - Present

      - Research and interview engineers, scientists, and designers about their cutting-edge products and services that promote a sustainable and environmentally-conscious future- Create and host compelling video and audio content as Stantec.io's Product Ambassador, promoting our innovative digital solutions to solve the problems of today and tomorrow- Translate and distill complex ideas into engaging and informative written content across a variety of multimedia platforms- Collaborate with public relations colleagues to help create and edit multi-platform content marketing campaigns that drive brand awareness and client engagement

  • Various Companies
    • North America
    • Sideline Reporter, Event Host/MC and Radio Anchor
      • May 2015 - Present
      • North America

      - Conduct athlete interviews and prepare and present sideline reports for ESPN’s and CBS’s coverage of The CrossFit Games plus select CrossFit competitions across North America - In-person and virtual host creating fun, entertaining and memorable event experiences for a variety of corporate clients-Sideline reporter and correspondent for World Rowing

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Anchor/Producer of Global News Weekend
      • Dec 2019 - Sep 2022

      - Hosted and produced Global News’ national weekend morning show every Saturday and Sunday to an audience across Canada on the Global TV App and Prime Video- Conceptualized, organized and edited video content, managed creative social media posts and consistently thrived in a fast-paced, dynamic multimedia environment - Wrote news scripts for broadcast segments and also wrote corresponding web copy for feature stories in accordance with CP style

    • Content Producer and Digital Broadcast Journalist
      • Aug 2017 - Dec 2021

      - Created, produced, wrote and hosted multi-part series’ for Global TV and globalnews.ca: The Training Ground, The Drive to 300 Yards, Training for Tokyo, Building for Beijing, What’s Your Fitness Age, The Culture of Fitness, Top Dog, and Second Serve- Facilitated TV, social media, radio and online roll-out for each content series - Created, wrote, and edited sports and fitness feature packages for TV and online

    • Weather Presenter/Reporter
      • Feb 2013 - Dec 2019

      - Presented weather forecasts, statistics, and news across different media platforms across Canada: TVbroadcast, streaming web products, mobile, and radio- Created ad-libbed weather storytelling segments delivered in an entertaining and engaging manner- Coordinated interviews and guests to engage national and regional audiences with compellingvideo (TV and web) content

    • Editor and Sports Reporter
      • 2012 - 2013

      - Managed operations and presentation of news stories for two weekly community newspapers- Developed story ideas and lineups in two separate markets and was responsible for proofing and laying out pages - Managed online content of two websites and used social media to interact with target audience - Created, produced, hosted, and directed a weekly video series called The Review Chronicles- Performed duties of a multimedia journalist: wrote stories took pictures, shot and edited video

  • Author
    • Oshawa
    • Novelist
      • 2012 - 2012
      • Oshawa

      - Wrote a 66,000 word novel that follows the exploits of Gord Mattis, a left-handed pitcher, and his teammates through one season in Single A baseball in Florida- The story travels from past to present as Gord reflects on his early years in the game, to college and the minors, where the ultimate destination of the big leagues is within reach- Organized and attended book signings throughout the GTA to promote the novel

Education

  • 2003 - 2007
    Queen's University
    Bachelor of Arts (B.A.), Economics and History
  • 2007 - 2008
    Durham College
    Graduate Certificate, Sport Business Management

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