Experience

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  CARFAX Canada

  • Canada
  • Software Development
  • 200 - 300 Employee

  • Vice President, Sales

    • Mar 2024 - Present

    As a member of CARFAX Canada's executive team, I own overall B2B revenue accountability, including development and execution of the strategic plan for maintaining existing revenue streams and, most importantly, accelerating our long-term growth in partnership with our Product, Data and IT leaders.

  • Senior Director, Automotive Sales

    • Nov 2022 - Mar 2024

    Leads CARFAX Canada's automotive team revenue strategy, including development and execution of a strategic plan for maintaining existing revenue streams and building net new revenue, while ensuring a highly effective and engaged sales team. Direct accountability for achieving and exceeding annual B2B revenue budgets. Responsible for leading, supporting, and developing sales directors and facilitating their success. Work closely with other senior leaders to ensure that a disciplined and data-driven approach is used across the sales organization as well as ensuring that product synergies are leveraged to the greatest extent possible across all B2B customer segments.

  • Director, Banking, Insurance & Government

    • Oct 2018 - Nov 2022

    Responsible for the planning and build-out of CARFAX Canada’s newly-formed Banking, Insurance & Government Group with priority on the development and top-line revenue growth of all non-captive lender, insurance, and government relationships. Also accountable for voice-of-customer input into the design and implementation of new products in these verticals, and in collaborating with the CARFAX Canada Business Development team on associated data relationships.

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  CARPROOF

  • Toronto, Canada Area

  • National Manager, OEM & Lender

    • Mar 2015 - Oct 2018
    • Toronto, Canada Area

    Responsible for the development and growth of all OEM, Captive and Lender corporate accounts. Accountable for top-line revenue growth, expansion of data relationships and the implementation of new products in these key verticals.CARPROOF, a unit of IHS Inc. (NYSE: IHS), is a world-class data company, providing products and services that create insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, the CARPROOF name is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s vehicle history products are used by dealerships, consumers, major auctions, governments, insurance providers and police agencies across Canada, to help users buy and sell vehicles with full transparency. CARPROOF’s vehicle valuation portfolio includes Canadian Red Book, which is relied upon for accurate vehicle valuations by governments and insurance companies. Based in London, Ontario and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.

• 

  Bond Brand Loyalty (formerly Maritz Canada and Maritz Loyalty Marketing)

  • Canada
  • Marketing Services
  • 700 & Above Employee

  • Director, Strategic Initiatives

    • Apr 2009 - Jul 2014

    Responsible for developing and implementing enterprise-wide initiatives which impacted quality and productivity at Bond. Led several diverse strategic actions; for example, restructuring the Client Services division at Bond Brand Loyalty; developing and launching a proprietary project management & sales pipeline forecasting system; proposing & implementing a corporate project management office; redesigning Bond's quality management system in compliance with ISO 9001:2008.

  • Director, Operations

    • Apr 2007 - Apr 2009

    Accountable for the operational/delivery performance (quality, consistency, client satisfaction) of the agency's largest sector teams, including Financial Services and Tech/Telco. Senior operational point of contact with key clients such as Scotiabank, BlackBerry and IBM.

  • Director, Client Services, Ford Group

    • Apr 2004 - Apr 2007

    Held P&L responsibility for the Ford account at Bond - its single largest account. Was senior point of contact for all Ford clients & Ford procurement in Dearborn.

• 

  Ford Motor Company

  • National Sales Operations Manager

    • 2002 - 2003

    Responsible for the development of Ford's monthly production plan, including volume & revenue implications, profit, mix, dealer stock & share implications. Also responsible for all sales analysis activities.

• 

  Ford Motor Company

  • Contests & Incentives Manager

    • 1999 - 2001

    Planned & implemented all new vehicle incentive programs (consumer & dealer) with an annual budget exceeding $600 million.

  • Dealer Communications Manager

    • 1998 - 1999

    Working directly with five Y&R regional advertising agency offices across Canada, developed & implemented communications, promotional, corporate image & sponsorship programs, with an annual budget of $70 million.

• 

  Ford Motor Company

  • Various Positions

    • 1988 - 1996

    Held several different positions in the following areas: Sales Analysis, Financial Analysis and Pricing, Regional Sales, Regional Merchandising & Field Operations.

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  RBC

  • Internal Auditor/Branch Administration Officer

    • 1982 - 1986

    Completed management training & held positions in Branch Administration, followed by Internal Audit.