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Mike Difranza profile image

Mike Difranza

Managing Partner at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Blue Lemon Partners</span>
Intro Book
Seasoned marketing strategist with 30+ years of experience driving business growth through strategic partnerships and digital media.
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Location
Boston, Massachusetts, United States, US
Skills
  • Strategic Partnerships
  • Digital Media
  • Strategy
  • Advertising
  • Start Ups
  • Show all
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Bio

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Mike Difranza is a seasoned executive with 30+ years of experience in strategic partnerships, digital media, and marketing strategy. He has held various leadership positions in top-tier companies, including Managing Partner at Blue Lemon Partners and President & Chief Operating Officer at Linkable Networks. Mike holds degrees from Northeastern University and Harvard Business School.

Experience

  • Blue Lemon Partners
    • Greater Boston Area
    • Managing Partner
      • Jul 2017 - Present
      • Greater Boston Area

      At Blue Lemon Partners we are focused on providing our clients with Actionable Insights that drive improved revenue performance and customer experiences in order to maximize customer lifetime value and overall enterprise value.

  • Linkable Networks
    • Greater Boston Area
    • President & Chief Operating Officer
      • Nov 2014 - May 2017
      • Greater Boston Area

      Linkable Networks’ credit card linked shopper marketing and loyalty (SaaS) platform enables national retailers and CPG/MFG brands to drive consumer engagement, acquisition and retention while providing retail transaction specific attribution to the media channel responsible for the result. By lev...

  • Gannett | USA TODAY NETWORK
    • Greater Boston Area
    • President & General Manager- Gannett - Captivate Network
      • Apr 2004 - Sep 2013
      • Greater Boston Area

      Gannett is a $5.3B Fortune 500 media and communication services company. Captivate Network is the DOOH media division targeting upscale business professionals. The company develops hardware and cloud based software solutions that enables building management and their marketing teams to effective...

  • Digital Place-based Advertising Association [DPAA]
    • Greater New York City Area
    • Founding Chairman
      • Sep 2003 - Sep 2013
      • Greater New York City Area

      The Digital Place Based Advertising Association is the not for profit 501(c)(6) advocacy group for the digital place based segment of the $6B US DOOH media industry.

  • Captivate, LLC
    • Greater Boston Area
    • Chairman & Chief Executive Officer
      • Aug 1997 - Apr 2004
      • Greater Boston Area

      Captivate Network is the largest DOOH media network targeting upscale business professionals. The company develops hardware and cloud based software solutions that enables building management and their marketing teams to effectively communicate with the tenants in a single building or across an e...

  • Mentor Graphics Corporation
    • Sales Director Eastern US, Canadian and Latin America Sales
      • Jun 1985 - Jun 1997

      Mentor Graphics is a $1.1 Billion global leader in the Electronic Design Automation software and professional services industry.

Education

  • 1979 - 1984
    Northeastern University
  • 1996 - 1997
    Harvard Business School

Suggested Services

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Industry Focus. “Technology and Software Development”

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