Experience

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  Museum of Youth Culture

  • London, England, United Kingdom

  • Advisory Board Member

    • Dec 2023 - Present
    • London, England, United Kingdom

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  Goldsmiths, University of London

  • Guest Lecturer

    • Jun 2018 - Present

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  Greater London Authority

  • United Kingdom
  • Government Administration
  • 700 & Above Employee

  • Cultural Tourism Manager

    • May 2023 - Present

  • Programme Lead: London recovery campaigns

    • Mar 2021 - May 2023

  • Senior Communications and Engagement Officer

    • Mar 2019 - Mar 2021

  • Cultural Tourism Officer

    • Apr 2013 - Mar 2019

    Leading the research, consultation and development of the first cultural tourism strategy for London. Managing cultural tourism campaigns like London, Home of Menswear and nurturing new cultural tourism partnership across the capital. Managing and development the digital comms of the Mayor's culture team. Securing the develop and legacy of The Culture Diary, the go to clash calendar for cultural professionals, as an international resource with the GREAT campaign and leading the project development for re-launch in summer 2014.

  • Culture Officer

    • Nov 2011 - Jun 2013

    Project managing the development of The Culture Diary to achieve the Mayor’s commitments to plan, programme and promote the culture sector through 2012 activities. Liaising with key stakeholders to ensure objectives are delivered, ensuring technical development delivers to requirements and communicating with users. Leading the 2012 cultural content delivery through owed and partner websites, newsletters, social media including VisitLondon.com, London 2012 Festival, London2012.com , BBC Things To Do, VisitBritain. Project development of a 48 page MoL Presents brochure (200k print run) and official London mobile app with L&P (over 65,000 downloads) and also negotiating an exclusive, culture-led welcome video by the Mayor.Project managing Mark Rylance's Pop-Up Shakespeare programme for the GLA. Securing the performance locations, developing press materials and marketing plan, coordinating with the Producer and LOCOG on the programming and promotion of the surprise events. Liaising with press, photographers and film crews to secure interviews with key spokespeople.

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  City of London Corporation

  • London, United Kingdom

  • Head of Culture and Visitor Strategy (Secondment)

    • Dec 2019 - Oct 2020
    • London, United Kingdom

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  ART AGAINST KNIVES

  • Trustee

    • Aug 2014 - May 2019

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  AEG Live

  • London, United Kingdom

  • Digital Media Manager

    • Aug 2010 - Oct 2012
    • London, United Kingdom

    Project managing the build and launch of a new, direct-to-consumer ticketing system. Working with senior management with new business strategies. Developing digital activities including control of budget spend for SEM and online ads, creating content, producing tactical promotions and content for the website, artist/festival sites, social media channels and mobile apps. Managing AEG Live’s email marketing, generating regular reports and customer journey analysis for internal pan-business and international stakeholders. Monitoring performance through web analytics tools to review the effectiveness of marketing activities through to ticket sales.

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  AEG

  • the o2

  • Digital Manager

    • Jan 2009 - Aug 2010
    • the o2

    Managing the build and launch of the British Music Experience (BME) website. Developing online campaigns, SEO/SEM activities, scheduling media buying, digital activities to build social communities and producing regular web analytical reports and competitor analysis. Digital, social media and CRM management across multiple platforms and generating revenue through e-commerce affiliate channels.

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  Domino Recording Co Ltd

  • Online Editor

    • Sep 2007 - Sep 2008

    Managing the development and launch of a new label website with integrated and content management system. Writing, commissioning, editing content including, news stories, features and interviews. Creating regular e-comms, producing live audio podcasts and video content, managing content for creative artists and developing digital initiatives with commercial partners.

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  VisitBritain

  • London - Sydney - New York - Toronto

  • Film, Music and Contemporary Culture Specialist / Marketing Executive

    • Jun 1999 - Sep 2007
    • London - Sydney - New York - Toronto

    Managing tourism marketing campaigns including The Da Vinci Code film tourism campaign in partnership with Sony Pictures and other partners. Developing marketing strategy with senior management, coordinating multi lingual print, TV, online assets and media spend and market research. Other campaigns included the Britain Rocks! music campaign and Youth, Families and Gay & Lesbian campaigns across multiple overseas territories. Other responsibilities included website management and content creation across film, music and culture online and print editorial for international marketing campaigns across 28 markets and client account management of travel trade, commercial partners and public organisations including British Council, Lonely Planet, The Post Office, Visit London, Visit Scotland and the YHA.