Experience

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  Street-Wise Go to Market Systems

  • Multinational

  • Founder

    • 2006 - Present
    • Multinational

    Breakthrough Growth Directed The Neighbourhood WayThe Neighbourhood Way is the scientific sales & operating method directed by how people naturally live, work, play and shop.Activity, use value and insight oriented, it follows the money at street-level to: - sync with the premium cash flows a...

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  Trading-Up. Inc.

  • Multinational

  • Co-Founder/President

    • 1999 - 2006
    • Multinational

    Trading-Up. was a boutique commercial agency focused on "making marketing work where consumers buy" with an innovative, local-context adaptive framework for diversified Market-Portfolio planning, execution and measurement. Sales and Share trajectories were quickly improved 15-30% re-org...

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  British American Tobacco

  • Indonesia

  • Director of Trade Marketing and Distribution

    • 1996 - 1998
    • Indonesia

    In response to the currency collapse in 1997, co-lead a comprehensive consumer, trade marketing and distribution reorganization from product to market oriented. Operations were brought in sync with the event driven, location based rules governing social clustering, product/retail preferences and ...

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  Procter & Gamble Inc.

  • Canada

  • Sales and Market Operations

    • 1982 - 1995
    • Canada

    Deep applied understanding of external-internal activities and business systems-Led 2 Sales re-orgs from product to market based that produced double-digit growth while reducing headcount-Sold hundreds of new product launches at both retail and wholesale level-Business Lead: Order,Shipping, Billi...