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Bio

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Mike Bell is a seasoned entertainment professional with 20+ years of experience in music industry, social media marketing, and event planning. He founded an internationally recognized music festival and conference, and has worked with prominent clients like Coldplay, The Cure, and Lady Gaga. Bell has also held leadership positions at FILTER Creative Group, LLC and Sneak Attack Media, where he developed comprehensive marketing strategies and led cross-functional initiatives to achieve business goals.

Experience

  • Royal Norwegian Consulate General in New York
    • New York, New York, United States
    • Advisor
      • Nov 2022 - Present
      • New York, New York, United States

    • Co-Founder
      • Mar 2015 - Present
      • New York City

      Founded an internationally recognized music festival and conference occurring on the Lower East Side of Manhattan. The festival features over 100 emerging music acts from around the world at several independent venues over the course of five days, as well as music industry panels and professional networking events.

  • Lorimer Beacon
    • Brooklyn, NY
    • Founder
      • 2013 - Nov 2022
      • Brooklyn, NY

      • Founded independent consulting firm specializing in customized creative strategies for international arts, culture, and media sectors• Specializes in producing live music events, b2b networking sessions, industry trade missions, master classes, and mentoring sessions• Clients include the Consulates General of Canada, Iceland, the Netherlands, and Norway as well as government funded international arts organizations.

    • Vice President
      • 2015 - 2017
      • New York, NY

      • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits• Led operational team in development, rollout and management of client campaigns• Monitored industry trends, keeping current on latest changes and competition in industry• Identified opportunities to improve business process flows and productivity• Used market insights to capitalize on key business opportunities for new advantageous partnerships• Drove short-term and advanced promotional initiatives and planning processes.

    • Head of Music Marketing / Director of International Relations
      • 2003 - 2013
      • New York City

      • Cultivated and maintained strategic alliances with key partners and vendors while leading comprehensive, multi-tiered marketing strategies for music, movie, and TV. Campaigns included work with: Coldplay, The Cure, Katy Perry, Lady Gaga, Radiohead,, U2, The White Stripes as well as campaigns with Comedy Central, FuseTV, MTV, VH-1, and more.• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies• Led numerous brand marketing campaigns for companies including Microsoft, Denny's, Dickies, Fender, Gibson, Honda, Landmark Theatres, Levis, Nike, Toyota, and more• Co-produced FILTER Magazine's events around the world including Culture Collide Festival, a multi-day, multi-venue festival to promote culture from abroad in the US

Education

  • 1998 - 2002
    Berklee College of Music

Suggested Services

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Industry Focus. “Entertainment”

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