Experience

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  Meat & Fish Market

  • Panamá, Panama

  • Co-founder and Director

    • Apr 2022 - Present
    • Panamá, Panama

    One Stop Shop for your grills/roasts. The best meat from Panama, Pretelt Gourmet Meats, along with the best fish and seafood from Fish Box PTY, all in one place.

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  Padel World Panama

  • Panamá, Panama

  • Co-Founder and Director

    • Mar 2022 - Present
    • Panamá, Panama

    First adidas Pádel club in Latin America. 10 indoor courts with certified instructors.

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  Grupo Davissa

  • Panamá, Panama

  • Presidente/CEO Grupo Davissa

    • May 2022 - Dec 2023
    • Panamá, Panama

    Grupo Davissa is a multi-Latin retail company who represents Apple, Nespresso and Sunglass Hut retail stores in Colombia, Peru, Panama, Dominican Republic, and Puerto Rico (Apple Premium Partner with its retail brands Mac Center/Mac Store in Colombia, Panamá, Perú, Dominican Republic, Puerto Rico. Nespresso franchise stores in Panamá, Dominican Republic.Spearheaded comprehensive restructuring initiative within company, while bolstering efficacy of Mid Management framework to enhance decision-making processes and empower team members. Formulated robust 5-year strategic blueprint with primary focus on expanding market presence across region, while fortifying internal infrastructure. Crafted and executed company's Mission, Vision, and Value statement, aligning organizational ethos with overarching goals. Engineered and rolled out centralized regional distribution model for Nespresso operations, establishing free zone distribution center to streamline supply chain logistics from Europe to regional footholds in Peru, Panama, and Dominican Republic. ● Slashed employee turnover from 40% in 2022 to a mere 8% in 2023.● Oversaw opening of over 15 new Mac Center (Apple) stores to sustain growth in existing markets.● Enhanced operational efficiency and standardized processes across key locations by implementing SAP systems in Panama and Colombia.● Drove geographical expansion of Apple and Nespresso ventures by successfully penetrating markets in Dominican Republic, Puerto Rico, and Peru.

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  WHY Strategy

  • Panamá, Panama

  • Finance & Strategy Advisor

    • Nov 2021 - May 2022
    • Panamá, Panama

    WHY is a management consulting firm with one objective: Use our and the collective experience of our network to help our clients make things happen. We Help You clearly define your end goal and map the challenges, the possible solutions and the long-term path to business growth and reaching your goals. Conducted status updates and proposed action plans to advance assessment and implementation of consolidation within holding, while leveraging E&Y methodologies and benchmarking against Grupo Davissa. Collaborated with Human Management to establish Area-specific Key Performance Indicators. Crafted Executive Reporting Package and defined Business Performance Indicators. Reassessed value proposition, aligning execution with available talent, while meeting company metrics to inform future hiring decisions. ● Streamlined fiscal, accounting, reporting, and consolidation processes across group and business units.● Consolidated 2022 Budget by establishing foundational reporting and identifying future growth opportunities.● Aligned evaluated IT needs with business requirements, delivering actionable recommendations prioritizing impact on business performance and capacity to drive results.

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  Pandora

  • Panama

  • Finance Director (CFO) Latin America

    • Jul 2017 - Jun 2021
    • Panama

    Oversaw Finance and Accounting Function for Latin America comprising 32 team members. Spearheaded operations across 19 countries and 6 offices, while managing a workforce of 1200. Tasked with driving strategic direction, financial management, and organizational effectiveness, encompassing financial planning, accounting, control and governance, tax, treasury, and legal support. ● Initiated and managed profitable startup, launching 160+ Pandora Owned and Operated (O&O) Points of Sales (POS) outlets across 6 key LATAM markets.● Orchestrated company culture infusion, policy formulation, talent sourcing, and organizational optimization across diverse markets and cluster offices.● Spearheaded establishment of Latin America Cluster in Panama, facilitating legal entity and office setup in Panama, Mexico, Colombia, Chile, Argentina, and Peru.● Doubled sales and tripled profits in 4 years by expanding Pandora's O&O POS and bolstering franchisee business in region.● Achieved a consistent 100% EBIT achievement rate against budget over 4 consecutive years while enhancing control measures, compliance standards, and regulatory adherence.

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  Mars

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Finance Director - Wrigley Segment Central, South America and Caribbean

    • May 2015 - Jun 2017

    Acted as Finance Leader under direct supervision of General Manager at Wrigley CSAC to oversee team of 14 finance professionals across three regional offices. Managed day-to-day finance operations, including business support, joint venture evaluations, accounting, and internal and external reporting. Led development and execution of re-launch strategy for Wrigley's operations in Brazil, securing alignment from global management team and crafting comprehensive consumer, customer, and financial plans. ● Implemented strategies to drive earnings growth by 28%, achieved 8% increase in organic sales, and boosted cash reserves to 2.1 times initial level within two years.● Successfully reduced overhead budget by 16%, implemented market segmentation investment strategy, and optimized distributor's network to enhance profitability.● Streamlined cash funding for Panama operations and entities, delivering $2 million in cash efficiencies, while restructuring Finance organization to optimize efficiency and ensure compliance.

  • Regional Finance Manager - Wrigley Segment Central, South America and Caribbean

    • Jun 2014 - May 2015

    Directly reported to CFO of Wrigley CSAC, serving as Finance Leader for region encompassing Central and South America (including Colombia, Ecuador, Peru, Bolivia, and Argentina) and Caribbean. Administered various aspects of finance operations for Wrigley’s Distributor Markets, including business support, joint venture evaluation, accounting, external and internal reporting, control and governance, tax, treasury, and legal department support. ● Led financial strategy development for CSAC, aligning with OGSM objectives.● Presented findings to Global Segment President after orchestrating comprehensive business case and financial projections.● Generated $4.0M NPV, +44% ROI, and eight-month payout by centralizing business strategy for CSAC, optimizing distributor model, and merging LATAM and Americas regions.

  • Latin America Internal Audit Manager

    • May 2012 - May 2014

    Fulfilled role of Internal Auditor for LATAM region, while overseeing audits and offering guidance on internal control within all company segments, including Chocolate and Confectionary, Pet Care, Banfield Hospitals, Mars Center for Cocoa Science, and Royal Canin. Supervised execution of audit procedures, encompassing issue identification, criteria development, evidence review and analysis, and documentation of client processes and procedures. ● Successfully completed over 15 comprehensive audits within a span of 2 years.● Devised effective remediation plans aimed at mitigating risk and implementing recommended improvements by collaborating with local segments.

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  Procter & Gamble

  • United States
  • Manufacturing
  • 700 & Above Employee

  • LA Internal Controls Manager – LA Corporate Functions Regional Finance

    • Jul 2009 - May 2012

    • Successfully executed annual risk assurance plans, resulting in identification and remediation of control risks, thereby minimizing risks and fortifying risk control environment.• Spearheaded cultural shift from reactive to proactive risk management, implementing stewardship capability plan and bolstered risk anticipation and fraud prevention throughout LatAm.• Achieved 30% enhancement in overall control environment across LatAm processes and Global Marketing, ensuring compliance with SOX requirements and achieving 100% resolution completion of identified risks.

  • LA Hair Care and Color Strategic Planning Manager – LA Beauty Care Business Unit

    • Jan 2008 - Jun 2009

    • Led implementation of comprehensive competitive intelligence plan for Latin America's Hair Care and Color business, enhancing strategic decision-making and market positioning.• Achieved USD$196M increase in profitability over three years by spearheading Hair Care and Color Gross Margin Optimization project, resulting in +4.3pp growth in Gross Margin and generating USD$116M incremental cashflow through strategic pricing, logistics, SKU rationalization, and packaging initiatives.• Developed Market Attractiveness Analysis facilitating creation of Sustainable Growth Model (SGM) for Hair Care & Color in Latin America, setting clear Goals, Strategies, and Measures by brand & country level for next 4 FYs.

  • Latin America Hair Color Product Supply Finance (PSF) – LA Hair Color Business Unit

    • Jul 2006 - Dec 2007

    • Achieved 98% accuracy in COGS forecasting through implementation of customized tool, surpassing previous accuracy level of 80%.• Spearheaded strategic initiatives contributing to long-term cost optimization, including savings projects, sourcing enhancements, and capacity analyses.• Directed budget planning processes for diverse portfolio encompassing material costs, manufacturing expenses, capital allocation, and inventory management across 19 countries and 3 plants in LATAM Hair Color Segment

  • Latin America Retail Hair Color Financial Analyst - LA Hair Color Business Unit

    • Feb 2004 - Jun 2006

    • Recognized with LATAM FP&A Award for outstanding contributions to business success, showcasing excellence in financial planning and analysis.• Conducted comprehensive financial analysis resulting in implementation of Best-in-Class New Initiatives, driving revenue growth and operational efficiency.• Realized integration and restructuring savings through effective management of acquisition reserve for Wella, optimizing financial performance.

  • Full Time internship – LA Hair Care and Color Business Unit

    • Jun 2002 - Jun 2004

    • Supported development of marketing strategies by analyzing competitor activities and consumer insights.• Conducted product testing and evaluation to ensure quality standards and identify areas for improvement.• Executed market research to identify emerging trends and consumer preferences in hair care and color industry.

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  Turismo Akare Meru

  • Tourist Guide at Parque Nacional Canaima

    • Dec 1999 - Sep 2000

    Camp Manager and Tourist Guide