Experience

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  LFG Family Office SA

  • Lugano, Ticino, Switzerland

  • Business Development

    • Jan 2020 - Present
    • Lugano, Ticino, Switzerland

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  Julius Baer

  • Lugano, Canton of Ticino, Switzerland

  • Director

    • Jun 2018 - Dec 2019
    • Lugano, Canton of Ticino, Switzerland

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  Insitute for Culture & Business (ICB) Lugano

  • Lugano

  • General Manager

    • Apr 2016 - May 2018
    • Lugano

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  Patrimony1873

  • Lugano, Switzerland

  • Member of the Advisory Board

    • Oct 2014 - Mar 2016
    • Lugano, Switzerland

    Miguel has been really honored to be part of a new project managed by Patrimony1873 that was designed to promote new startup companies in Ticino.He managed to achieve a small track record that involves the set up of a newco created by a Chinese entrepreneur. The company has finally acquired an Italian brand, which proves that Lugano has become a valid international hub for Asian companies that are looking to establish their European headquarters to bring branding power, new technologies, knowhow and sales network.During the time Miguel has worked for Patrimony and he has learned many things regarding precise due diligence procedures and contractual matters.

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  H & H Sports Protection

  • Ticino, Svizzera

  • General Manager

    • Feb 2010 - Jul 2014
    • Ticino, Svizzera

    In January 2010 Miguel received a very interesting proposal from the second largest helmet manufacturer in the world, H & H Sports Protection. They have manufacturing facilities in Shanghai.He was in charge of setting up an Italian structure and him and his team built the brands ORIGINE (www.origine-helmets.com) and NiTEK (www.nitekhelmets.com)Miguel managed to achieve one of his dreams: to build a new High End brand and to participate in MotoGP. NiTEK (New Innovative TEKnology) has currently 4 riders in the World Championship. Miguel enjoys attending MotoGP races to get riders feedback so NiTEK can improve the performance of our products.Since he has joined H & H, company turnover has increased 13 times and currently ORIGINE has become the 4th brand in Italy in terms of units sold.Miguel is traveling 50% of his time pushing sales and helping our distributors to grow with the Group brands and coaching their Sales Force about product understanding and marketing strategies. Last year Miguel took 100+ flights.In January 2014 Miguel has also been appointed Group Marketing Director (H & H has offices in L.A, Sao Paolo, Shanghai and Bergamo) so he supervises Global Marketing Activities.

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  LS2 helmets

  • Barcelona

  • General Manager

    • May 2007 - Jan 2010
    • Barcelona

    In May 2007 Miguel was asked to join Chinese helmet factory MHR. He was given the task to create a new global brand with one clear goal: to become market leader within 5 years.Miguel set up a young and highly motivated team. Together they developed a new range of products in only 6 months and then LS2 started being sold all over the world. The official launch took place during November 2007 at the EICMA, Milano.Today LS2 is a market leader in most of the countries in the world. It has become the largest helmet manufacturer.

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  Nitro Helmets UK

  • Penrith, UK

  • Export Sales Manager

    • Jan 2006 - Apr 2007
    • Penrith, UK

    Miguel developed many new markets, especially South America, Asia and Europe. When Miguel joined the company, NiTRO was selling 200,000 units. When he left the company sales reached 1.1 million helmets all over the world. Miguel participated very actively on product development and marketing. He also visited many times MHR, their OEM supplier in China.

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  MGE Moto Grupo Europa

  • Barcellona, Spagna

  • General Manager

    • May 2003 - Dec 2005
    • Barcellona, Spagna

    Miguel's first job in the motorcycle industry in 2003 managing MGE Purchase Group (motorcycle articles). He started many new relationship with global suppliers from all over the world. Miguel visited China for the first time in 2003 and since then he has built a 10+ years strong cooperation with suppliers in China. MGE multiplied its turnover 10 times in 2 and half years. Miguel took the exclusive distribution of NITRO helmets for the Spanish market and in 2005 MGE reached sales of 150,000 helmets in its local market.

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  Consul International Partners

  • Monaco

  • FOREX Trader

    • Jan 2002 - Mar 2003
    • Monaco

    Monitoring FOREX market, analyzing the company strategy on the FOREX market. Leading the team of advisors and their market positions.

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  Bunge

  • Barcelona and Chicago

  • Commodities Trader

    • Sep 1998 - Dec 2001
    • Barcelona and Chicago

    Monitoring soya market (especially in USA and South America), hedging company positions with futures and options at the CBOT (Chicago Board of Trade).