Experience

• 

  Sell2Rent.

  • USA (remote)

  • Product Designer

    • Oct 2024 - Present
    • USA (remote)

    Role: UI/UX + Webflow designer. Brand development. Inbound marketing. CRM expert.
    → Launched CRM + inbound marketing + lead & sales funnel + automations using Hubspot.
    → Launched plugin that Semi-automates the marketing material using Figma.
    → Launched website + brand redesign.
    → Work in progress: AI Platform.

• 

  MiguelBA.

  • Colombia (remote)

  • Product Designer

    • Jan 2024 - Oct 2024
    • Colombia (remote)

    Role: UI/UX + Web Designer. Brand development.
    → Launched Realismagico. Marketplace for local authors.

• 

  Joonik.

  • on-site

  • Product Designer

    • Jun 2021 - Jun 2023
    • on-site

    Role: UI/UX + Web Designer. Brand development.
    → Launched Customela. Contract creation and fulfillment app.
    → Launched Keller Offers. Real Estate iBuyer.
    → Launched RxR Taskbank. Task management platform for Real Estate.
    → Re-designed Mobili. Business process management platform for Real Estate.

    Work done in all projects as design lead:
    • Defined problem statement. Identified user personas + user journey map. Established value proposition. Specified goals, metrics, OKRs.
    • Outlined MVP release. Established scope, timelines and milestones with Gantt chart. Task priorization. RACI matrix. Quality assurance.
    • Established and performed UX research and user testing (card sorting, tree testing, first-click testing) using Optimal Workshop.
    • Defined information architecture. Created wireframes and flowcharts. Simplified complex processes and user flows based on user insights
    • Created high-fidelity mockups and interactive prototypes. Iterated on feedback. Implemented Material UI (MUI). Created design system.
    • Teamed up with developers for design handoff. Easen up implementation of design layouts, animations, languages, UI kits, and proper functioning of the app within Beta-access, MVP, launch and post-launch.

• 

  Realismo Mágico

  • Colombia
  • Design
  • 1 - 100 Employee

  • UI/UX Designer

    • Jan 2018 - Feb 2021
    • Colombia (remote)

    Role: UI/UX + Web Designer. Brand development. Digital Marketing. E-commerce B2B & B2C.
    → Launched Many Roofs. Residential leasing lifecycle platform.
    → Launched Manglaro. E-commerce for designer clothes and products.

• 

  Mentive.

  • United States (hybrid)

  • UI Designer + Graphic Designer

    • Apr 2016 - Aug 2017
    • United States (hybrid)

    Role: Multi-disciplinary designer focused on branding and marketing. UI designer for mobile & desktop app.

    Mentive. E-learning provider. Web app + Native iOS app.
    • Re-designed brand. Improved brand awareness. Drove succesful marketing campaing enrolling new students.
    → Re-designed desktop app. Improved visual and interaction Design. Enhanced responsiveness and usability.
    → Launched mobile iOS app. Designed wireframes and flowcharts. Created high-fidelity mockups and interactive prototypes using InVision. Managed design handoff for development using Zeplin.

    Villa. Project collaboration and communication for construction projects. Web app + Native iOS app.
    • Performed competitor analysis. Discovered design patterns. Performed A/B testing for brand communication and user acquisition. Launched marketing campaing. Designed brand's presence in apps stores, social media ads, etc. Designed responsive website.
    • Defined information architecture. Created wireframes and flowcharts. Teamed up with developers for design handoff. Easen up implementation of design layouts, animations, languages, UI kits, and proper functioning of the app within beta-access, MVP, launch and post-launch.
    → Launched responsive web app.
    → Launched 2 versions of mobile iOS app.