Experience

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  Shoof International Ltd

  • Cambridge, Waikato, New Zealand

  • Marketing Manager - NZ & AU

    • Apr 2023 - Present
    • Cambridge, Waikato, New Zealand

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  Home of Cycling Charitable Trust

  • Cambridge, Waikato, New Zealand

  • Member Board Of Trustees

    • Dec 2020 - Present
    • Cambridge, Waikato, New Zealand

    The Home of Cycling Charitable Trust was established with the principle objective to promote cycling at all levels within NZ, as well as to build, own and operate the National Centre of Excellence (known as the Avantidrome) in the Waikato for all forms and all levels of cycling, recreational to high performance.

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  Destination Cambridge

  • Cambridge, New Zealand

  • CEO

    • Jul 2018 - May 2023
    • Cambridge, New Zealand

    Tourism Industry

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  Good George Brewing

  • Hamilton

  • Marketing Projects

    • Jun 2017 - Jun 2018
    • Hamilton

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  Torpedo7 Group Ltd

  • Hamilton

  • Brand Manager

    • Jan 2014 - May 2017
    • Hamilton

    Torpedo7 was founded in 2004 as a pureplay online retailer – specialising in sourcing outdoor adventure sports products direct from overseas. It was a true market disruptor and experienced rapid growth. Torpedo7 was purchased by The Warehouse Group in 2013, along with R&R Sport to create NZ’s leading multichannel outdoor retailer. 300+ Staff and annual turnover $70m+Brand Manager, responsible for:Managed all aspects of the ‘Brand’ Merge of Torpedo7 and R&R Sport – its purpose, mission, look and feel of Stores and WebsiteWorking with the Store Development team and Website Team to launch the new brand which included a rebrand of all stores, websites (NZ & AU) and opening of 2 mega stores in Auckland. Company turnover has grown from $50m to 70m turnover in 2 yearsAll Marketing functions – strategy planning and execution both on and offline, legal compliance, budget of up to $2.2mDigital, Website and Email Marketing Stores Visual Merchandising and promotional executionSponsorship, Events and Athletes“Over & Above” Loyalty Program Offsite Sales events – such as Fieldays, Crankworx, Spring Challenge Customer Data Strategy and Roadmap Social Media Strategy & MarketingManaging Website Team - Functionality, Product Content, Images, Videos, Help & Advice Pages, Customer User Experience and Development Plan, Torpedo7 “Community” content, Website Photography and Descriptions team, Customer JourneysMember of the Group Lead Team (3years) – responsible for Strategy Planning and execution, and day to day running of Torpedo7 Group (Torpedo7, 1-day, Shotgun Supplements, No1 Fitness) Health and Safety, People Management, Customer Services and Engagement, Company Policies, Capex approvals, Finance reviews www.torpedo7.comwww.torpedo7.co.nzwww.torpedo7.com.au

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  R&R Sport

  • Dunedin

  • Marketing and Business Manager, Director

    • 2005 - Jan 2014
    • Dunedin

    R&R Sport was founded in 1981, in Dunedin, as a second hard sports store, it evolved over time to become NZ’s leading outdoor adventure sports retailer selling leading international brands. R&R Sport had a well-deserved reputation for having passionate, adventurous staff with strong product knowledge. 9 Stores, 1 franchise, website, 130 staff, $25million turnover. I was responsible for a marketing budget of $950,000Marketing, Website, Sponsorship and Store Retail Systems Manager, responsible for;Marketing Strategy, contracts and execution Managing Website team and email strategy - growth from $50G to $1.5m annual turnover Stock control – training and stocktakes - $7M+Managing Sponsorship of Athletes and Ambassadors and EventsInterviews, hiring, training, review and performance of staff Create, review and refine internal systems, Health and Safety and Policies and ProceduresCompliance with Fair Trading and Consumer Guarantees ActCompany Director and part of a Management Team of 3, responsible for;Day to day running of 9 Outdoor Adventure Retail stores, 130 staffDirector and Board DutiesShort and long term strategyAcquisition and setting up of new stores, franchisees, temporary stores – including 2 Christchurch stores in the earthquake period – retaining all employeesTender, selection and execution of new multifunctional IT system – Point of Sale, Stock Control, Rosters, Website integrationTender, selection and implementation of new Website & Email PlatformRefresh of brand logo and toolbox, positioning and tag lineDesign and development of Loyalty Program

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  Geneva Health UK

  • London, United Kingdom

  • Manager Temporary Nursing

    • May 2004 - Jun 2005
    • London, United Kingdom

    Geneva Health is one of the most respected health, nursing and homecare Agencies in the UK. Filling positions for nursing, midwifery, mental health, NHS nursing, aged care jobs, critical care and accident and emergency)Manager – Agency (Temporary) Services and Nursing Bureau, London, responsible forManaging a team responsible for screening, eligibility and recruitment of Nurses, Healthcare Assistants, Mental Health Nurses, Midwives and Caregivers, in public and private hospitals, matching agency staff qualifications and experience for placement into hospitals and approved aged care facilitiesDoubled the size of the ‘temp’ unit, to become a profitable stand-alone business unitEnsuring compliance with the British Medical Councils mandatory UK training, and handling of any nurse incidents, including medical errors registration Pitching for new clients – preparing and delivering presentations to heads of divisions within Major hospitals including St Bartholomew’s and Guys & St Thomas’s, LondonNHS Purchasing and Supply Tender Process – in 2004 all UK Temporary Nursing agencies had to Tender to continue to supply Nurses and Health Assistants to the NHS hospitals. The Number of Agencies was also dramatically reduced. My role was preparation and supply of Service Level Agreement documentation for the tender process and financial planning for the “Agency Information Management System” to ensure we could profitably continue to attract and supply staff. Geneva Health was accepted as an NHS supplier and still is todaywww.genevahealth.com

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  Regional Manager - Auckland and Hamilton

  • Auckland and Hamilton

  • R&R Sport

    • 1996 - 2004
    • Auckland and Hamilton

    R&R Sport was founded in 1981, in Dunedin, as a second hard sports store, it evolved over time to become NZ’s leading outdoor adventure sports retailer selling leading international brands. R&R Sport had a well-deserved reputation for having passionate, adventurous staff with strong product knowledge. 9 Stores, 1 franchise, website, 130 staff. I was responsible for a marketing budget of $950,000Marketing, Website, Sponsorship and Store Systems Manager, responsible for;• Marketing Strategy, contracts and execution • Managing Website team and email strategy - growth from $50G to $1.5m annual turnover • Stock control – training and stocktakes - $7M+• Managing Sponsorship of Athletes, Ambassadors and Events• Interviews, hiring, training, review and performance of staff • Create, review and refine internal systems, Health and Safety and Policies and Procedures• Compliance with Fair Trading and Consumer Guarantees ActCompany Director and part of a Management Team of 3, responsible for• Day to day running of 9 Outdoor Adventure Retail stores, 120 staff• Director and Board Duties• Short and long term strategy• Acquisition and setting up of new stores, franchisees, temporary stores – including 2 Christchurch stores in earthquake period – retaining all employees• Tender, selection and execution of new multifunctional IT system – Point of Sale, Stock Control, Rosters, Website integration• Tender, selection and implementation of new Website & Email Platform• Refresh of brand logo and toolbox, positioning and tag line• Design and development of Loyalty Program

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  Ranfurly Recruitment

  • London, United Kingdom

  • Recruitment Consultant

    • Mar 1997 - Apr 1998
    • London, United Kingdom