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Micky Mistry, a seasoned category management expert, has spearheaded growth and excellence in the food and beverage industry. At Service Foods Ltd, he successfully executed projects to enhance customer experience, streamline operations, and boost productivity, yielding a 4.9% increase in satisfaction and a 15% increase in productivity. As Senior Head of Procurement & Supply Chain Manager at Gilmours Food & Beverage Wholesaler, he managed multiple department buyers, negotiated supplier pricing, and implemented strategic procurement strategies, resulting in a 5% increase in cost savings. Micky holds a Bachelor of Business Administration degree and has completed various management development programs, including MD Management Development and Certificate of Management.

Experience

  • Service Foods
    • Auckland, New Zealand
    • GM - Category Management
      • Feb 2023 - Present
      • Auckland, New Zealand

      In this dynamic role, I spearhead growth, deliver excellence in category management, and oversee all food and beverage categories. I manage category managers, master data, and pricing teams to foster collaboration and achieve shared goals. I've executed projects to enhance customer experience, streamline operations, and boost productivity. • Enhanced customer experience with simple pricing structure, resulting in a 4.9% increase in satisfaction. • Restructured teams and category allocation, leading to a 1.82% cost reduction and a 15% increase in productivity through optimized pricing and vendor offerings. • Implemented hierarchy and procedures, driving improvement in team efficiency. • Introduced KPI plans, boosting performance and increasing team morale to conduct comprehensive margin and pricing analyses to inform strategic decisions and promotional activities, ensuring maximum category performance. •Led a high-performing team to achieve SKU profitability, improving Vendor DIFOT% and SL% to customers/members, while navigating challenges and learning experiences, such as a lack of experience in leading complex strategic capital procurement projects or negotiating high-value contracts. Additionally, demonstrated adaptability and commitment to addressing gaps in procurement regulations and compliance to ensure suitability for the role, while navigating and training the team

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Senior Head of Procurement & Supply Chain Manager - Dry and Fresh goods Departments
      • Aug 2021 - Apr 2023

      •Led and managed multiple department buyers across various categories, including Fresh/Frozen Meat, Chilled/Deli, Grocery, GM/Packaging, Liquor, & Exports. •Set and achieved stock and service level targets, analysed vendor performance, and successfully improved sales and margins. •Oversaw high-value commodity procurement via Full Container Load (FCL) using RFI, RFQ, and RFP processes. •Utilized SAP, BI, and Salesforce for efficient procurement documentation and updates. •Negotiated supplier pricing resulting in an annual savings of 1.8%, increased vendors' spending by 22%, and managed weekly purchases averaging approximately 3.5 million.

    • Head buyer and Manager of Dry Good Departments
      • Jan 2019 - Aug 2021

      • Directed and managed the Dry Goods Department, overseeing procurement, inventory, and sales operations for diverse product lines, achieving a consistent category margin improvement by 1.25% average PA. • Engineered and executed strategic procurement strategies, ensuring the availability of high-quality products at competitive prices, resulting in a 5% increase in cost savings. • Mentored and led a team of buyers to surpass departmental goals, optimizing product assortment to align with market trends and customer demands, while negotiating vendor contracts and pricing, resulting in a 1.25% increase in profitability.

    • Liquor Business Manager - Buyer & Manager
      • Aug 2014 - Jan 2019

      • Managed beverage buying and stock for alcoholic and non-alcoholic drinks with a team of three. • Oversaw Cash & Carry and Service Delivery sectors for beverages, monitoring KPIs like Service Level and Margin. • Negotiated contracts with beverage companies for favourable pricing and terms. • Forecasted demand and supply to optimize inventory levels. • Acted as Weekend Duty Manager, driving product reviews for sales growth and store reliability.

    • General Manager Operations
      • Sep 2008 - Jun 2014
      • Auckland, New Zealand

      • Stock Planning and Forecast: Conduct thorough planning for timely replenishment aligned with customer demands• Ranging and Stock Optimization: Optimize store space with a balanced product assortment based on market trends • Team Management and Rosters: Lead a productive team with efficient rosters, fostering a positive work environment • Day-to-Day Operations: Handle store operations, promptly addressing challenges • Building Client and Internal Store Relationships: Strengthen relationships and promote internal collaboration • Business Development: Identify opportunities through market research • Banking, Finance & New Business: Manage budgets and financial transactions Achievements: Recognized for consistent double-digit sales growth and "Excellence in Ranging Target."

  • Treasury Wine Estates
    • Christchurch, Canterbury, New Zealand
    • Customer Service Specialist
      • Jan 2008 - Aug 2008
      • Christchurch, Canterbury, New Zealand

      - Provide comprehensive customer support for orders, services, and promotions.- Manage customer data related to off-premises transactions and interactions.- Collaborate with the Business Manager and support the Chief Customer Officer (CCO).Planning budget and executing sales strategies

Education

  • 2010 - 2011
    Unitec Institute of Technology
    Marketing/Marketing Management, General
  • 2017 - 2022
    New Zealand Qualifications Authority (NZQA) COURSES VIA FOODSTUFFS NI LTD
    Courses while working in a role
  • 2009 - 2010
    New zealand college school of Management Development
    Business Level 6, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • 2006 - 2009
    Naranlala College of Commerce and Management - Veer Narmad South Gujarat University
    Bachelor of Business Administration - BBA, Marketing/Marketing Management, General

Suggested Services

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Industry Focus. “Wholesale”

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