Experience

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  TRNDNG

  • Cape Town, Western Cape, South Africa

  • Chief Executive Officer

    • May 2023 - Present
    • Cape Town, Western Cape, South Africa

    Created an online platform for content creators and influencers in South Africa wherebusinesses and brands can find marketing personalities for their business needs. Frominception to creation and marketing strategy, this was a solo effort moving from foundationupwards.

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  The IRONMAN Group

  • Cape Town, Western Cape, South Africa

  • Marketing Manager

    • Mar 2023 - May 2023
    • Cape Town, Western Cape, South Africa

    *Hired by Ironman EMEA to facilitate the integration of Absa Cape EpicWork with Specialist, Social Media Epic Series to ensure key marketing moments areadequately promoted on South African event social media channels, understand communityfeedback and ensure that required assets are delivered on time to the social media team foragreed campaigns.Manage Media Programme, which includes riding and non-riding journalists, on-site crew,media center, media registration and accreditation.Develop cohesive strategic marketing plan for South African mountain bike events (currentlyCape Epic and Wines2Whales) to increase brand affinity, market share and respective eventsales for events in the Epic Series brand of mountain bike events.Plan and facilitate media buying and creative development for print, radio, out of home andother traditional media in addition to digital advertising and new media placements, eitherthrough media agencies or direct negotiation.Plan and actively pitch PR stories to local media in event territories to ensure strong local PRpresence, and manage relevant local PR support agencies as required.

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  BearHug LLC

  • Dubai, United Arab Emirates

  • Head Of Creative

    • Apr 2018 - Aug 2022
    • Dubai, United Arab Emirates

    Shaping clients’ and corporations’ digital content through a well-crafted strategy thatoptimizes effectiveness while minimizing the time and money required to achieve their goals.Producing engaging video content fit for web, social and internal use by recording, editing,sound mixing as well as art directing and lighting.Notable international companies: Marriott Hotels, Danone, ExecuJet, Uvex, Michelin,ArteFact, Addleshaw Goddard, Baker Botts, Voltage Enterprises

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  Platinum Heritage

  • Dubai, United Arab Emirates

  • Marketing Executive

    • Nov 2016 - Feb 2018
    • Dubai, United Arab Emirates

    As a marketing executive at Platinum Heritage I was part of a 2-man marketing team that was responsible for 3 companies. Some of my duties included the following:Marketing for a group of three companies - Platinum Heritage, Balloon Adventures & Dubai Cycle ToursContent creation for social media channels (Facebook, Instagram, Google+, LinkedIn)Creating monthly & yearly reports on marketing activityManage & liaise with various suppliers, agencies and freelance staff on various needs.Facilitate, manage and standby on video & photo shoots for international renowned production companies like BBC, National Geographic, CNN and Discovery Channel.Public Relations & communication duties Luxury brand management and customer perceptionEvents organization and management

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  Thomas Homes Real Estate LLC

  • Dubai

  • Digital Marketer

    • Jan 2016 - Mar 2016
    • Dubai

    While working as a Digital Marketer for Thomas Homes Real Estate, I successfully:Completed market research and competitor analysisCreated and curated content to be posted on various social media channelsServed as community managerBuilt relationships with local and international investors and landlordsCreating and implementing digital marketing strategy & contentCreating and moderating of email campaignsBuilding and maintaining client relationshipsOff plan property sales consultant

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  Mirdif Private School

  • Dubai, UAE

  • Mathematics Teacher

    • Jan 2015 - Dec 2015
    • Dubai, UAE

    Teaching Mathematics for grade 5 & 6 studentsCorrecting and marking daily, formative & summative assessmentsCompilation of lesson plansInvigilating of tests & assessmentsSetting of weekly planSetting of weekly formative assessmentsCurriculum planning and developmentData input of grades

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  Parel Vallei High School

  • Somerset West Area, South Africa

  • Science Teacher

    • Jan 2013 - Dec 2014
    • Somerset West Area, South Africa

    Teaching natural science (general) for grade 8 & 9 studentsTeaching science (physics & chemistry) to grade 10 students Management of an administration classSetting of tests, exams and practical experimentsGrade head for grade 8 subject