Experience

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  SYNEAR FOODS USA, LLC

  • Los Angeles, California, United States

  • CEO

    • Sep 2020 - Present
    • Los Angeles, California, United States

    Revitalized Synear's international business department, positioning the US factory as the nexus for developing the company's worldwide business strategy. Earned the '2019 Tencent AMS Annual Marketing Award' for strategic ad placement in Tencent's 'Elite Lawyer' TV series and secured the 'Gold Award for Content Marketing Practice' for advertising in Youku's 'Daming Fenghua' TV series.

• 

  ZHENGZHOU SYNEAR FOOD CO., LTD.

  • General Manager of International Development

    • Jun 2015 - Present

    - Secured the "Chinese Community Classic Marketing Case Award" through innovative elevator media marketing strategies with Trendy Media.- Achieved the "Cross-Border Creative Marketing Award" for inventive advertisement placements in the TV series "Mr. Love."- Spearheaded the site selection, establishment preparations, and leadership of marketing strategy planning for a new US factory.

  • Director of Products

    • Apr 2013 - Jun 2015

    - Oversaw a comprehensive company rebrand, including the upgrade of 300+ product lines, a logo refresh, VI image reshaping, and orchestrated the brand launch conference at the Great Hall of the People.

• 

  Henan Huaying Agricultural Development Co., Ltd.

  • Henan, China

  • Marketing Director

    • Apr 2011 - Apr 2013
    • Henan, China

    - Led the integration of the Visual Identity (VI) system for Huaying Agricultural Company while developing product lines and expanding business into retail consumer markets.

• 

  Sanquan Food Co., Ltd

  • Zhengzhou, Henan, China

  • Group Product Manager

    • May 2004 - Feb 2011
    • Zhengzhou, Henan, China

    - Led the development of signature products, including soup dumplings, northeast dumplings, and wontons under the Sanquan brand series.