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Michelle Spina Schmidt

President at Lek Consulting
Intro Book
Marketing expert with 12+ years of experience delivering robust marketing strategies.
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Location
Concord, Massachusetts, United States...
Skills
  • Performance
  • Marketing
  • Presentations
  • Advertising
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Bio

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Michelle Spina Schmidt is a seasoned marketing professional with 12+ years of experience in performance, marketing, presentations, and advertising. She has managed lead generation campaigns, coordinated internal project teams, and analyzed website traffic and marketing campaigns. Michelle holds a Bachelor of Arts degree from Middlebury College and completed a year-long Study Abroad Program at the University of Granada.

Experience

  • The Gilson Family Foundation
    • Concord, Massachusetts, United States
    • President
      • Jul 2012 - Present
      • Concord, Massachusetts, United States
  • L.E.K. Consulting
    • Marketing Contractor
      • Aug 2010 - Jan 2011

      Assumed day-to-day project management responsibility for a global website redesign - managed outside digital marketing agency and coordinated internal project team.Utilized content management system to complete regular ongoing website updates.Monitored Google Analytics to evaluate and measure web...

  • Embarcadero Technologies
    • Marketing Manager
      • Jan 2007 - Aug 2009

      Developed strategy, content, and execution plans for all lead generation campaigns, including: webinars, direct mail/email promotions, SEM campaigns, and internal/external sales contests.Planned and executed tradeshows, seminars, and user groups to drive quality leads and build pipeline.Coordinat...

  • GSFA Consulting
    • Marketing Analyst
      • Nov 2004 - Jun 2006

      Responsible for collection, analysis of client media impressions; presented strategic findings to clients.Managed media analysis and message measurement database; QIA .Provided insight and clarity into the strategic communications issues facing clients including Anthem Blue/Cross Blue/Shield and ...

  • Fortis Investments
    • Senior Marketing Associate
      • Jan 2001 - Jul 2004

      Created presentations for current client portfolio performance and new business development.Managed development and update of Harbor Capital Management website.Designed marketing collateral, including brochures, advertisements, and promotional products.Responsible for collecting and analyzing cli...

  • Microsoft
    • Management Consulting Assistant & Member of Operations Team
      • Dec 1999 - Jun 2000

      Supported business development for Internet company sales channel. Liaison between Microsoft consultant and client in providing IT support.Trained newly hired consultants.Made Accounts Receivable calls to various clients.Coordinated Microsoft technical classes held by Microsoft consultants.

  • TMP Worldwide
    • Account Manager
      • Aug 1998 - Dec 1999

      Managed recruiting efforts for companies including Novartis Pharmaceuticals, H&R Block, Airborne Express and BJ's Wholesale; oversaw daily contact with clients and candidates.Supervised two administrative assistants and three contingent staff members.Prepared and finalized client pr...

Education

  • Middlebury College
  • University of Granada

Suggested Services

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Industry Focus. “Marketing and Advertising”

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