Experience

• 

  Pretty Collected

  • Business Owner

    • 2014 - 2016
• 

  Turbo Medical Marketing - Social Media for Medi...

  • San Mateo

  • Senior Account Manager

    • Jul 2013 - Jan 2015
    • San Mateo
• 

  Cord Blood Registry

  • United States
  • Biotechnology Research
  • 100 - 200 Employee

  • Program Manager

    • 2008 - 2012

    Manage site operations and key advertising programs for an online parenting publisher, ParentingWeekly. Responsible for increasing site traffic and driving subscriber acquisition, establishing strategic partnerships, and leveraging the sweepstakes program to effectively market parent company, Cord Blood Registry. Grew subscriber base of expectant moms through SEO strategies, partnerships with like-minded companies, social media campaigns, and microsite creation Established and managed successful partnerships which resulted in over $2M in annual sales for Cord Blood RegistryExecuted site and e-mail marketing campaigns to increase brand awareness and reach sales goalsWorked closely with SEM manager to effectively adjust ad copy, optimize landing pages, increase subscriber conversions, and decrease monthly ad spend

  • Associate Manager

    • 2005 - 2008

    Managed new site creation, PreconceptionWeekly.com, and participated in major site redesign for ParentingWeekly.com. Developed marketing programs and used an integrated approach to create balanced campaigns to build the brand.Managed creative and editorial teams to create content and launch new siteCreated media kit to drive advertising revenue by researching, analyzing and translating subscriber insights and key demographics

  • Community Moderator

    • 2004 - 2005

• 

  Skylawn Memorial Park

  • Administrative Assistant

    • 2002 - 2003
• 

  Citi

  • Legal Administrative Assistant

    • 1999 - 2001