Experience

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  DEPT®

  • Sydney, New South Wales, Australia

  • Senior Copywriter

    • Feb 2023 - Present
    • Sydney, New South Wales, Australia

    As a Senior Copywriter, my responsibilities include editing, shaping, and influencing copy for clients; mentoring copywriters; creating original content across channels; establishing processes to maximise team efficiency; researching competitors and trends for inspiration; proofreading internal messaging; managing style guides and facilitating creative brainstorming and meetings.

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  Resolution Digital

  • Sydney, New South Wales, Australia

  • Copywriter

    • May 2022 - Dec 2022
    • Sydney, New South Wales, Australia

    Crafted captivating copy across various campaign touchpoints, such as content scripts, social media posts, PR materials, activations, and presentation decks, by infusing strategic insights from creative briefs.Ensured the brand's tone of voice remained consistent and messaging stayed on point throughout all communications.Kept up-to-date with industry trends, news, and events to maintain expertise in storytelling.Collaborated with the experiential team to bring brand experiences to life, writing compelling copy for activations, event descriptions, invitations, signage, and other materials.

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  Freelance

  • Sydney

  • Branding & Communication Professional | Content Writing | UX | Speech Writing

    • Jan 2015 - Dec 2022
    • Sydney

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  Primal Body

  • Sydney

  • Health & Wellness business owner

    • Jan 2010 - Jan 2015
    • Sydney

    Founder and owner of Primal Body, a Health & Wellness Business | Expertise in Finance, Marketing, Website Development, Client Management, Social Media, and Customer Experience Research.

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  Innovations T/A Space Smart Water Tanks.

  • Sydney

  • Marketing Manager

    • Jan 2006 - Jan 2010
    • Sydney

    In-house Digital Marketing Strategist for Ennovations Pty Ltd | Expert in Developing and Executing Comprehensive Marketing Plans | Proficient in Copywriting | Experienced in Customer Experience Research.

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  Film Australia

  • Lindfield, New South Wales, Australia

  • Script Consultant

    • Jan 2004 - Jan 2005
    • Lindfield, New South Wales, Australia

    Production Assistant & Script Supervisor | Expert in Script Formatting for Television Production | Assisted Producers with Script Requirements

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  Channel 9 Australia

  • Willoughby, New South Wales, Australia

  • News Room Production Assistant

    • Jan 2000 - Jan 2003
    • Willoughby, New South Wales, Australia

    Media Researcher for Nightly News | Sourced footage, collated stock footage, and assisted reporters.