Experience

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  Huawei Cloud Southern Africa

  • Johannesburg South Africa

  • Chief Marketing Officer

    • Sep 2019 - Present
    • Johannesburg South Africa

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  MultiChoice Group

  • Lusaka, Zambia

  • Chief Marketing & Customer Officer

    • Oct 2017 - Jun 2019
    • Lusaka, Zambia

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  Samsung South Africa

  • South Africa
  • Computers and Electronics Manufacturing
  • 200 - 300 Employee

  • Director: Corporate Marketing and Communications

    • Oct 2011 - Aug 2017

     Overall management of corporate marketing and communications function for all product business units and product portfolios within Samsung ensuring TOM as well as market share growth. Strategy: Develop Corporate marketing strategy to ensure that brand awareness and preference targets will be achieved on an annual basis.  Managing the Samsung Brand and Brand Campaigns for SSA through various brand initiatives that would create cohesion and synergy between the Company’s product lines. Leading, motivating and managing the marketing function: responsible for development and implementation of a marketing calendar, focusing on all ATL, BTL and Digital marketing campaigns. Overall responsible for all Samsung sponsorships, brand ambassador programmes, events, partnerships and trade exchanges. Direct all market research campaigns aligned with target markets. Focusing research on brand, dealers and consumers. Direct public relations programs to create and maintain a favorable public image as well as dominant share of voice within industry. Build successful media relationships. Brand custodian for Samsung Group in SA.  Budget planning and management for Corporate marketing and communications. Responsible for ROI of Marketing Campaigns. Implementing CI - Adhere to global brand guidelines and best practice.Managing all agency relationships - from selection, to contractual appointment and monthly performance.

  • Director: Corporate Marketing, Product & Communications

    • Oct 2011 - Aug 2017

• 

  Samsung Electronics South Africa

  • Bryanton Johannesburg

  • Director: Corporate & Product Marketing and Communications

    • Sep 2011 - Oct 2011
    • Bryanton Johannesburg

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  LG Electronics

  • Johannesburg

  • Director Marketing & Communications

    • Jan 2007 - Apr 2011
    • Johannesburg

     Overall responsible for managing Mobile Business unit – Marketing and Sales (January 20017 – September 2008) Responsible for overall marketing planning and budgets for each of the various product groups. (September 2008 – April 2011) Liaising with global and regional marketing teams to ensure integrated marketing and budget planning. Track and evaluate that budgets are utilized effectively and against submitted strategy and plans Strategy: Develop overall marketing strategy to ensure that brand awareness and preference targets will be achieved on an annual basis.  Define and evolve segmentation to achieve competitive advantage for corporate as well as product brand categories. Direct and oversee all research projects focusing on brand tracking, competitor information, channel insight and customers satisfaction studies. Direct and oversee (project manage) the development and scoping of all brand campaigns from concept to go-to-market campaigns and evaluation. Oversee the planning of all launch events. Responsible for the evaluation and launching of all sponsorships. Responsible for the planning of all corporate communication / PR activities as well as CSI initiatives. Direct all BTL campaigns and assess the ROI thereof.  Direct and oversee online marketing campaigns and the management of product portfolios on the web. Provide reports to EXCO on market trends and the impact thereof on marketing initiatives. Liaise and appointed media and advertising agencies as well as with dedicated suppliers. Build relationships with agencies to ensure beneficial partnership. Manage and direct staff. Staff compliment: 12 direct reports.

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  Sentech

  • Fourways, Johannesburg

  • General Manager: Marketing and Corporate Communications

    • Mar 2004 - Sep 2006
    • Fourways, Johannesburg

     Overall responsible for Marketing and Communications for Sentech. Responsible for: strategy, implementation and evaluation of the overall function. To plan and drive the development and the implementation of Marketing (complete marketing mix) and Communication strategy in line with business strategies (external and internal). Oversee the development of new products and services. Facilitate the development of segment strategies as well as overall CRM strategy.  Oversee the implementation of CRM program and tactical deliverables.  Manage Brand Equity through product portfolio and communication. Oversee and direct Advertising and Media strategy and all advertising and media relationships with agencies. Oversee and direct the appointment and management of all Marketing and Communication related suppliers, in order to ensure that service delivery is aligned with strategic objectives. Ensure synergy and high-level co-ordination across all Marketing and Communication divisions. Establish and manage collaborative business relationships/ partnerships with key stakeholders (internal & external). Monitor and review Marketing, (Advertising, Promotions and Events) and Communication (PR and External Communication) performance. Generate and monitor policies pertaining to Marketing and Communications. Direct and manage the overall look & feel of all communication in line with corporate image and identity and brand strategy. Develop and manage the total Marketing and Communications budget. Manage and develop staff to meet agreed objectives i.e. performance management, competency/skills development, capacity management, diversity/ equity management. Develop sales targets in terms of volume and revenue. Monitor sales/revenue focus monthly and annually. Monitor channel partner marketing, sales and promotional activities. Oversee the development of promotional sales programs for commercial customers.

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  Cell C

  • Sandton, Johannesburg

  • Head: Strategic Marketing Planning & Development General Manager: Community Service Telephony

    • Oct 2001 - Sep 2006
    • Sandton, Johannesburg

     Responsible for overall Marketing strategy Cell C taking into account the entire marketing mix. Compile strategic 3 Year Marketing plan as well as 1-year tactical plan. Recommend financial objectives and budget requirements for marketing activities. Develop the Go-to-Market strategy.  Performance tracking of marketing revenue and sales. From 2003: Overall responsible for establishing a new business unit for Cell C. Responsible for overall divisional strategy and the development, set-up and implementation of business. Focusing on Strategy, Market and product development, Channel strategy, Achieving of Sales Targets, operational effectiveness, Processes and reporting and Internal and External Communication. Responsible for overall revenue of business unit while achieving sales. Liaise with regulatory bodies and external stakeholders; such as advertising agencies, media houses, suppliers and customers. Facilitate, and direct the scoping, development and commercial launch of Cell C’ Community Service Offering products. Establish national presence of Sales force. Direct and manage total mix of marketing activities – from concept to market launch, direct business growth, direct allocation of resources, ensure general profitability of the department, ensure that the capacity to deliver on the company vision is built; ensure that the delivery infrastructure is effective & efficient; manage overall policy & strategy development. Setting of Sales goals & objectives, oversee sales promotional programs. Manage relationships with alliance partners/suppliers, develop and implement CRM strategy for CST business to ensure growth and profitability. Negotiate at Group level; conduct budget planning & management; departmental budget planning & management; directing & managing the day-to-day activities of the staff  Financial management & analysis; managing customer requirements & expectations.