Experience

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  Raise Financial

  • Nashville, Tennessee, United States

  • Marketing Director

    • Jul 2021 - Present
    • Nashville, Tennessee, United States

    Wealth inequality, currently at all-time highs, is a destabilizing force in our nation. The glacial pace of wage increases has left only one way to build wealth- investments. Without the requisite capital, most Americans are sidelined from the greatest historical opportunity for wealth creation: ...

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  Spring Brand Consulting

  • Founder + Director

    • Aug 2020 - Present

    Spring is a boutique brand consultancy that specializes in building brands from the ground up. Using our high touch approach, we take your passion and turn it into a recognizable business that builds affinity with your ideal customer, positioning you to maximize profits and growth. We've cons...

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  the Happy Hour

  • Greater Nashville Area, TN

  • Marketing Director

    • 2018 - Present
    • Greater Nashville Area, TN

    The Happy Hour is a place that makes talking to a therapist or coach as approachable as going to a yoga class. When life gets overwhelming, you need a place that can help you get and keep your mind balanced. We make it easy to talk it out with a professional in a way that is convenient and feels ...

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  Scholar Raise

  • Greater Nashville Area, TN

  • Marketing Director

    • 2018 - Present
    • Greater Nashville Area, TN

    Scholar Raise is a platform that aims to minimize student debt by empowering parents to save for college in the best way - making college savings attainable - even if you don’t have the time, money, or investing know-how.

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  certua

  • London, United Kingdom

  • Consulting Marketing Director

    • 2017 - 2018
    • London, United Kingdom

    • Ran a brand building workshop to establish the core brand identity. Including but not limited to: Identifying the value add, the target operating space, customer perceptions/misconceptions, as well as psychological brand archetypes.• Re-branded the logos and other visual elements, resulting in ...

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  Built Technologies, Inc.

  • Greater Nashville Area, TN

  • Product & Marketing Strategist

    • 2016 - 2016
    • Greater Nashville Area, TN

    • Developed a comprehensive brand guide that informed marketing and sales communication of the Built brand. • Created an initial 6 month marketing strategy and implementation timeline that will help establish the brand within its industry and increase brand awareness with key financial institutio...

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  Fresh Hospitality LLC

  • Greater Nashville Area, TN

  • Marketing Consultant

    • 2014 - 2015
    • Greater Nashville Area, TN

    • Refined and implemented the brand identity for Juice Bar, including developing a brand standards guide, resulting in a strong and consistent brand message. • Negotiated partnerships and sponsorships resulting in successful experiential marketing campaigns within key markets.• Collaborated with ...

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  Waffle Social

  • Greater Nashville Area, TN

  • Marketing Strategist

    • 2013 - 2014
    • Greater Nashville Area, TN

    [ MBA Internship ] • Refined brand identity and created brand standards, resulting in a consistent visual presentation and voice for the brand. • Developed sales tools including print brochures and informational videos that increased the number of successful sales calls.• Successfully, created an...

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  Anchor Distilling Company (now known as Hotalin...

  • San Francisco Bay Area

  • Marketing Associate - Spirits

    • 2011 - 2013
    • San Francisco Bay Area

    • Created the U.S. brand plan for Pink Pigeon Rum. This included localizing the brand voice and content to be relevant to the U.S. consumer, as well as extensive market research and discovery to determine the correct markets and accounts to target. The ensuing BTL launch strategy resulted in a su...

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  Coca-Cola South Africa

  • Johannesburg Area, South Africa

  • Marketing Assistant - Glacéau Vitaminwater

    • 2008 - 2009
    • Johannesburg Area, South Africa

    • Worked closely with the Global Brand Team to launch, execute experiential events and brand manage Vitaminwater in South Africa, resulting in sales exceeding 1 million cases within the first year.• Localized the global brand identity, including copy, graphics and website content, successfully ma...

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  Consilium Design

  • Johannesburg Area, South Africa

  • Account Manager & Designer

    • 2007 - 2009
    • Johannesburg Area, South Africa

    • Managed client accounts and suppliers.• Shaped corporate and brand identities by designing interior spaces, packaging, print and online advertising. Clients included: Coca-Cola, Spellbound Group (Disney) and Boart Longyear.• Successfully activated and oversaw logistics for special events for Co...

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  Espial go-to-market

  • Johannesburg Area, South Africa

  • Interior Design Intern

    • 2005 - 2005
    • Johannesburg Area, South Africa

    • Interior design and space planning. Client: Barclays Bank, Africa.