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Bio

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Michelle Lentz is a seasoned marketing expert with 20+ years of experience in integrated marketing, advertising, and digital marketing. She has held senior leadership positions at top agencies and organizations, driving impactful marketing strategies that consistently achieve client goals. Michelle has expertise in marketing strategy, public relations, event planning, and strategic partnerships.

Experience

    • Vice President of Client Services
      • Dec 2022 - Apr 2024

      As a senior leader at The Simon Group, I drove impactful marketing strategies that consistently achieve clients' goals across healthcare and tech. I actively shaped the agency’s positioning and voice to strengthen current and prospective client relationships. My focus areas included business ...

  • VUE Health
    • Boston, Massachusetts, United States
    • VP, Account Director
      • May 2021 - Nov 2022
      • Boston, Massachusetts, United States

      Account lead for key client partnerships across medical communications and commercial marketing initiatives. Managed a new brand launch as well as campaigns for established drugs. Strong focus in rare disease and alternative drug formulations. Oversaw disease education, brand, direct-to consumer,...

  • Primacy
    • Greater Boston Area
    • Account Director
      • Jul 2013 - Apr 2021
      • Greater Boston Area

      Strategy and business lead who delivered vision management and integrated marketing counsel to agency’s top client partnerships across multiple industries. Provided leadership and drove strategic direction for building omni-channel approaches that delivered on and exceeded client targets and goal...

  • Junior League of Boston
    • Greater Boston Area
    • Board Of Directors
      • Jul 2011 - Jul 2020
      • Greater Boston Area

      President: Chief Executive Officer and President of the Board of Directors for a nearly 1,000 member women’s nonprofit organization with assets totaling $4 million and an annual budget of nearly $1 million. Responsible for overall financial development, strategic direction and health of the organ...

  • Arnold Worldwide
    • Greater Boston Area
    • Account Director
      • Jul 2011 - Feb 2013
      • Greater Boston Area

      - University of Phoenix: Successfully launched two national advertising campaigns across multiple mediums, aimed at changing brand perceptions and driving new enrollments. Supporting programs for the campaign include Military division, American Red Cross partnership and School of Business. - Dell...

  • HCK2 Partners
    • Dallas/Fort Worth Area
    • Director of Client Services
      • Feb 2008 - Jul 2011
      • Dallas/Fort Worth Area

      - Provided daily supervision, mentorship, strategic planning and ideas to internal team - Led and counciled account teams, monitoring for continued growth, profitability and solid client relationships- Managed day-to-day activities for larger creative and interactive accounts within both B2C and ...

  • MumboJumbo
    • Dallas/Fort Worth Area
    • Marketing Manager
      • Aug 2006 - Dec 2007
      • Dallas/Fort Worth Area

      - Supported product launches by developing, managing and executing strategic marketing plans targeting a global market across all major gaming platforms.- Championed the product portfolio and corporate brand by strategically planning, writing, managing and tracking all public relations efforts.- ...

  • Signal Creative Communication
    • Dallas/Fort Worth Area
    • Senior Accout Executive
      • Feb 2003 - Aug 2006
      • Dallas/Fort Worth Area

      - Supervised the management of project flow while maintaining and further developing the successful relationship with the agency's top client.- Developed marketing plans and communication strategies by spearheading strategy sessions for conceptual development as well as conducting primary and...

  • Billserv, Inc.
    • San Antonio, Texas Area
    • Client Marketing Consultant & Account Manager
      • Aug 2000 - May 2002
      • San Antonio, Texas Area

      Account Manager- Oversaw and managed all aspects of the electronic billing client relationship including accessing challenge areas, recognizing new opportunities, championing service upgrades and enhancements, negotiating contract renewals, advising on consumer adoption marketing programs and str...

Education

  • 1996 - 2000
    Texas Christian University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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