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Michelle Lardizabal is a seasoned marketing professional with expertise in product development, project management, and corporate communications. She has worked with prominent companies like Claro, Unilever, and HSBC, leveraging her skills in marketing strategy, public relations, and social media to drive business growth and brand image.

Experience

    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Multimedia Services Coordinator
      • 2011 - 2013

      • In charge of product development and pricing for Multimedia services: TV cable, internet and landlines.• Lead and develop projects related to the branding, image and sales of multimedia services.• Supply POP material (flyers, brochures, posters, T-shirts, etc.) to the sales team.• In charge of creation, development and follow up of either general or channel oriented promotions.• Develop strategic commercial alliances with key enterprises from different target markets.

    • Advertising Executive
      • 2010 - 2011

      • In charge of projects related to Corporative Image• Receive applications for charity donations and make the donations• Manage events related to sponsorships• Planning press conferences• In charge of advertising contracts signing and follow up• Link between the advertising agency and Claro

    • Human Resources and Communications Executive
      • 2008 - 2009

      • Manage all the projects related to Corporative Image• Receive applications for charity donations and make the donations• Manage events related to sponsorships• Coordinate activities with certain universities around the country• Coordinate and build up events inside the Company• Design and send informative bulletins or invitations to In-House events• Supervise the quality of design printings for internal use

    • Rebranding Campaign Consulter’s Assistant
      • Feb 2007 - Jun 2007

      • Design all the elements for the rebranding campaign, to use only inside of the enterprise. (Internal communication)• Assist in the logistics and development of the events planned as part of the new image.

Education

  • 2009 - 2009
    Zink Project
    Master's degree, Advertising
  • 2004 - 2008
    UNITEC
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
  • 2000 - 2004
    Macris School
    Highschool, General Studies

Suggested Services

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Industry Focus. “Telecommunications”

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