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Michelle Langelaan

Head of Marketing at FrankieOne
Intro Book
Marketing expert with 10+ years of experience in strategic business leadership and brand strategy.
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Location
Glen Iris, Victoria, Australia, AU
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Bio

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Michelle Langelaan is a seasoned marketing professional with 10+ years of experience in strategic business leadership, revenue generation, team leadership, and brand strategy. She has held various roles, including Head of Marketing at FrankieOne and Global Marketing Director at VIOOH, with expertise in digital marketing, customer segmentation, and content creation. Michelle holds a Bachelor of Business and Commerce from Monash University.

Experience

  • FrankieOne
    • Melbourne, Victoria, Australia
    • Head of Marketing
      • Oct 2022 - Dec 2022
      • Melbourne, Victoria, Australia

  • VIOOH
    • London, United Kingdom
    • Global Marketing Director
      • Nov 2017 - Apr 2022
      • London, United Kingdom

      Key areas of accountability • Strategic business leadership• Revenue generation• Team leadership• Brand strategy• Growth marketing• Data-driven marketing• Global strategy and trends management• Customer segmentation strategy • Global expansion• Thought leadership• CRM strategy

  • JCDecaux UK
    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Head of Marketing - Direct Sales & Nurture
      • Dec 2015 - Nov 2017

      Key areas of accountability• Team leadership• Strategic planning• Launching Nurture@JCDecaux - a multi market programme• Revenue generation• Brand strategy• Mentor programme

    • Marketing Manager - Direct Sales
      • Dec 2013 - Nov 2015

      Key areas of accountability• Marketing and brand strategy• Digital marketing• Customer segmentation and analysis• Content creation• Recruitment and team building

    • Marketing Excutive
      • Aug 2011 - Nov 2013

      • Team conferences• Marketing plan• Content and collateral

  • RPR Hair Care
    • Melbourne, Australia
    • Marketing Communications Executive
      • Aug 2007 - Apr 2011
      • Melbourne, Australia

      Key areas of accountability• Content creation• Press relationship management• Event management• Product development: I was involved in -o Researching trends and ingredients.o Briefing the product companies and running product trials.o Positioning to market, product packaging and advertising campaigns.

  • TR Corporation
    • Melbourne, Australia
    • Marketing Coordinator
      • 2006 - 2007
      • Melbourne, Australia

Education

  • 2002 - 2005
    Monash University
    Bachelor of business and commerce, Majored in marketing and public relations

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Industry Focus. “IT Services and IT Consulting”

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