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Bio

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Michelle Inwood is a seasoned marketing professional with a strong background in account management, digital marketing, and product management. She has experience in various industries, including pharmaceuticals and healthcare. Michelle has worked with several companies, including DUPONT MERCK PHARMACEUTICAL CO, Marketforce Communications Inc., and Icynene Inc., where she has developed comprehensive brand equity plans, executed global conferences, and managed training programs. She holds a Bachelor of Science degree in Biology with a biomedical minor from the University of Guelph and a Pharmacy degree from triOS College Business Technology Healthcare.

Experience

  • Charlton Health
    • Hamilton, Ontario, Canada
    • Reimbursement Coordinator
      • Jun 2023 - Present
      • Hamilton, Ontario, Canada

  • Icynene Inc.
    • Mississauga, Ontario
    • Dealer Program Manager - maternity contract
      • Dec 2014 - Jun 2017
      • Mississauga, Ontario

      • Accomplished two International Global Dealer Conferences in the Caribbean, with four hundred attendees and two executive dealer appreciation meetings that included the top thirty dealers in the US• Executed all aspects of each event from site selection, registration, speaker selection, on site management and collaboration to event satisfaction surveys • Implemented the B2B coop program to enhance marketing spend

    • Account Manager - part-time
      • Jan 2013 - Mar 2015

      • Created a technical slide presentation module for physicians for presentations in dialysis• Developed ten sequential basic training modules for sales representatives in dialysis

    • Senior Account Manager
      • 1999 - 2005
      • Cambridge

      • Achieved the strategic and tactical planning initiatives and product marketing of a new GI product pre-launch with a budget of $12 million • Fostered relationships with key physicians and associations to ensure acceptance of the new brand in an extremely competitive marketplace

    • Training Manager
      • 1997 - 1999

      • Educated sales reps in brand knowledge and basic science in the areas of Cardiology, Neurology, and Anesthesia • Established training strategies to predict future business needs

    • Product Manager
      • 1994 - 1997

      • Developed comprehensive and strategic brand equity plans to achieve and exceed sales and contribution margins for Sinemet and Pentaspan for three years running • Cultivated key relationships with the Parkinson’s Foundation of Canada, the Canadian Red Cross and key physicians involved in clinical trials and decision making

    • Regulatory Affairs Associate
      • 1992 - 1994

      • Obtained Health Canada approval for Bianda (Oncology) NDS, and for Sustiva (Virology) IND

    • Sales Representative
      • 1989 - 1992
      • Ottawa

      • Influenced key decision makers in the areas of Cardiology, Neurology, and Anesthesia in the Ottawa region

Education

  • 1985 - 1990
    University of Guelph
    Bachelor of Science (B.Sc.), Biology with a biomedical minor
  • 2021 - 2022
    triOS College Business Technology Healthcare
    Pharmacy
  • Clarkson Secondary

Suggested Services

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Industry Focus. “Pharmaceutical Manufacturing”

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