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Bio

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Michelle Hennessey (Marino) is a seasoned marketing professional with expertise in content strategy, copywriting, and editing. She has worked with various clients across healthcare and technology, developing comprehensive content marketing plans and executing campaigns across multiple channels. Michelle holds a Master of Science in Journalism from Boston University and a Certificate in International Business from Grenoble Ecole de Management.

Credentials

  • Aquaculture Bootcamp
    Southern Maine Community College
    Apr, 2023
    - Apr, 2026
  • Advanced Open Water Diver
    PADI
    Jun, 2020
    - Apr, 2026
  • Open Water Diver
    PADI
    Oct, 2018
    - Apr, 2026

Experience

  • Maine Coast Heritage Trust
    • Topsham, Maine, United States
    • Marketing Specialist
      • Sep 2023 - Present
      • Topsham, Maine, United States

      • Design and implement marketing strategies designed to drive growth, increase engagement, and bring the MCHT mission to life across multiple channels• Write content and execute marketing campaigns including emails, newsletters, social media, website copy, and special publications• Collect and analyze marketing data, maintain digital platforms, and oversee vendor relationships

  • Fox Point Oysters, LLC
    • Durham, New Hampshire, United States
    • Farm Hand
      • Apr 2022 - Present
      • Durham, New Hampshire, United States

      • Perform a variety of farm and business tasks including relocating cages seasonally, maintaining equipment, sorting and harvesting oysters, and shucking at local raw bar events

    • Writer
      • Nov 2022 - Present
      • Lee, NH

      • Interview NHSG graduate fellows and create feature stories highlighting their marine research and extension efforts for the NHSG blog

  • Atlantic Corporation
    • Waterville, Maine, United States
    • Aquaculture Research Consultant
      • Jun 2023 - Sep 2023
      • Waterville, Maine, United States

      • Research and write for large-scale R&D projects specific to aquaculture and marine industries for federal and state government departments and agencies, research institutes, and businesses

    • Strategic Content Developer
      • Feb 2021 - May 2023

      • Content marketing strategy lead for a portfolio of high-profile healthcare and technology clients• Write a variety of both long- and short-form content, including whitepapers, web pages, C-level marketing presentations, brochures, video scripts, and social media copy• Evaluate client website strategy and reconfigure page structure, content, and SEO • Work collaboratively on a daily basis with clients, designers, and account team to help bring content marketing vision to life

    • Content Strategist/Creator
      • Oct 2020 - Feb 2021

      • Consultant for product UX and design teams providing content strategy, copywriting, and editing services for product feature development

    • Writer
      • Oct 2020 - Feb 2021

      • Create research- and SME interview-based articles for HealthCity, Boston Medical Center’s nonprofit online publication

    • Editor
      • Oct 2020 - Feb 2021

      • Create and edit a wide range of scientific content, including case studies, sales collateral, and strategic proposals• Develop comprehensive style guide for all corporate communications

    • United States
    • Marketing Services
    • 200 - 300 Employee
    • Senior Editorial Manager
      • Nov 2018 - Oct 2020

      • Spearhead the content marketing strategy for multiple international commercial accounts (healthcare and financial)• Ideate, write, and edit short- and long-form content, infographic, video, and social copy• Recruit, vet, and cultivate subject matter experts, freelancers, and translators • Manage editor work and development

    • Editorial Manager
      • Apr 2017 - Nov 2018

    • Associate Editor
      • Nov 2015 - Apr 2017
      • Framingham, MA

      • Oversee and develop editorial and SEO strategy for a variety of consumer clients • Write and edit content on a multitude of topics, including insurance, electronics, and business trends

  • Portsmouth Herald
    • Portsmouth, NH
    • Features Writer
      • Jul 2015 - Oct 2015
      • Portsmouth, NH

  • BU Today
    • Boston, MA
    • Editor/Writer
      • May 2015 - Sep 2015
      • Boston, MA

    • Editorial Intern
      • Jan 2015 - May 2015
      • Boston, MA

    • Editor, Blogger
      • Sep 2014 - May 2015
      • Boston, MA

    • Writer
      • Sep 2014 - May 2015
      • Greater Boston Area

  • The Daily Free Press
    • Greater Boston Area
    • Spotlight Editor and Features Writer
      • Sep 2014 - May 2015
      • Greater Boston Area

  • Baker Hughes
    • Houston, TX
    • Internal Communications Writer
      • Jun 2014 - Aug 2014
      • Houston, TX

    • Publicist
      • Apr 2014 - Jun 2014

  • Forrester Research
    • Cambridge, MA
    • Associate Consultant
      • Nov 2008 - Jan 2014
      • Cambridge, MA

      • Provide strategic planning advice to companies embracing digital marketing, social medial integration, customer relationship management, and other emerging technologies• Other positions held: Senior Program Manager (Consulting), Research Specialist (Research Services), Vendor Relations Specialist (Client Services)

    • Intern
      • Jun 2008 - Aug 2008
      • Washington D.C.

      • Responded to requests from European Union (EU) nations to expand market access, remove trade barriers and benefit from trade agreements. Performed research and data analysis, drafting reports for specific industries and countries• Provided senior staff with summaries of trends in trade, investment and finance

Education

  • 2014 - 2015
    Boston University
    Master of Science (M.S.), Journalism
  • 2004 - 2008
    University of New Hampshire
    Bachelor of Science, International Business & Economics / International Affairs / French Minor
  • 2007 - 2007
    Grenoble Ecole de Management
    Grenoble, France, Certificate in International Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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