Experience

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  The Charlie Cart Project

  • Berkeley, California, United States

  • Customer Relations Manager

    • Feb 2023 - Present
    • Berkeley, California, United States

    The Charlie Cart Project is about empowerment with a mission to enable hands-on-food education in any educational setting. Knowledge is power, the power to change lives and we are disrupting the way information is shared and processed through a holistic approach to food culture, health & envi...

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  Pepperdine University

  • Malibu, California, United States

  • MBA Graduate Student

    • Mar 2022 - Present
    • Malibu, California, United States
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  Habitat for Humanity

  • San Francisco, California, United States

  • Assistant Store Manager

    • Aug 2018 - Mar 2020
    • San Francisco, California, United States

    Through volunteer efforts along with donations of time, materials and labor, Habitat for Humanity works to build affordable housing for families.Strategize with senior management on day to day store operations, pricing strategies, sales objectives, marketing concepts, vignette staging, curated di...

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  46Mile | part of Hearst Corporation

  • San Francisco Bay Area

  • Agency Marketing Sales Partnerships

    • Jun 2017 - Jul 2018
    • San Francisco Bay Area

    Founded in 2014, 46Mile is a fast-growing full service marketing consultancy agency that works collaboratively with businesses to create and execute meaningful strategies that reach customers seamlessly. 46Mile offers the unique ability to distribute and amplify campaigns via world class technolo...

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  San Francisco Chronicle and SFGATE

  • United States
  • Newspaper Publishing
  • 700 & Above Employee

  • Strategic Account Management

    • Jul 2014 - Jun 2016

    The role of the Digital Strategic Sales Team is to focus on key verticals such as health, medical, legal & retail where competition may lead to the need for more advanced innovative marketing strategies and an experienced team for implementation.2016 President's Club 2016 Top Sales Executive2015 President's Club Platinum Crest2015 Top Sales Strategic TeamThe Strategic Digital team, newly launched in mid 2015, is laser focused around 3 major metro markets across the country, Houston, San Francisco and the New York Metro area with key support & management run out of New York & Charlotte offices.Success is measured in the ability to grow and retain existing clients. Through managing expectations the past two years had retention rates over 95% with growth at 200-300% of objective.

  • Digital Sales Manager

    • Sep 2010 - Jul 2014

    Online Digital Services is in demand and the timing was in place to expand the sales team. Thousands of new customers quickly forced restructuring to stay competitive yet continue to grow profitability. Basic online services expanded from online directory pages or digital listings to full digital offerings including websites with content/hosting services & pr services. Next stages of development included opening additional offices outside of San Francisco for greater field time and customer accessibility.Satellite offices reduced commute times, allowed access for local recruitment and gained better direct access to local customers. New local teams drove an additional $1.5 -$3M in new business over 3 years while increasing the overall retention efforts from 40-60%. New competitors challenged the need for new lead generation channels to keep up with aggressive growth goals . New products with more emphasis on transparency allowed the team to continue to exceed customer expectations along with offering a "one stop" experience.

  • Digital Account Executive

    • May 2010 - Sep 2010

    New business development role targeting small to medium business owners looking to engage in digital platform marketing. Overall objectives; to create custom advertising campaigns that allow advertisers to reach the right audience with a range of local or behavioral targeting not limited to social media platforms, localized search, paid lead generation programs, website development, optimization and performance management.Market demand grew the need to have direct access to customers. The division successfully acquired additional satellite offices, selecting the top talent directly from within the division to build out the next generation of the program. This team would go on to grow to from 1 director with 10 sales reps to 5 offices, over 60 sales and support staff within 1 years time.

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  Harte Hanks

  • United States
  • Advertising Services
  • 700 & Above Employee

  • National/Major Account Rep

    • Jan 2006 - Sep 2009

    Negotiated and won key accounts helping department surpass business development growth objectives during a two year period from 2006-2008.Earned top advertising sales awards from Winner's Circle, Major Account Rep of the Year, Million Dollar Sales Club to Top 1% President's Club by outselling company objectives year over year. Maximized projected client expectations utilizing consultative based selling which resulted in higher investments with less than 1% customer turnover. Solidified partnerships with key accounts utilizing online and print advertising campaigns resulting in increased exposure and added benefit results to clients through referrals.

  • Sales Director

    • Jan 2003 - Jan 2006

    Overachieved projected sales volumes for 2004-2005 by 126% with revenue in excess of 7.1 million hunting for underdeveloped market segments and developing competitive programs. Expanded sales organization from 25 to 40 over a three year period (2003-2006) sustaining an average annual growth of 4-6% utilizing on-site training, goal setting, incentive programs, product promotions and competitive sales commissions.Refocused In-House training program addressing revenue loss challenges bringing sales adjustments loss from 4% to less than .5% of gross sales. Chaired competitive meetings to discuss season networks, market segments and departmental issues with senior staff, local sales representatives where fresh ideas could be developed for future campaigns.

  • Marketing Director

    • Jan 2002 - Jan 2003

    Pioneered Northern California's cross channel marketing events from ground up heightening visibility and product awareness levels with results measured by Media Audit research. Successfully developed and coordinated all aspects of 100+ Northern California tradeshows and events from vendor relations, volunteer staffing, booth set up and design, product selection, trade negotiation to project management.

  • Promotions Manager

    • Jan 2001 - Jan 2002

    Effectively negotiated :15 and :30 second radio spots, responsible for production and scripting of television commercials that helped to maximize strategic planning for external company branding annual budget of $500,000.Contributed to the development of existing and new trade partnerships with Minor League, Pac-Ten and major league Sports teams, Non-profits, Chamber and local business clients setting new company records.

  • General Sales Manager

    • Jan 1996 - Jan 2001

    Brought onboard a well-established family run rack publication to increase market share and revenue opportunities. Key strategies focused on underperforming advertising channels, distribution opportunities and cost reduction measures.Simultaneously, staff worked together in identifying alternative distribution channels which would allow greater access to the publication without driving up the advertising costs. Final strategies involved negotiating contracts, implementing collection incentive programs that garnered a lower percentage of product left on the newsstands.

  • Regional Sales Manager

    • Jan 1994 - Jan 1996

    Coached team of six account coordinators with 50% outperforming personal best in1994 and increased account growth over 60% in 1995.Promoted to General Sales Manager to enhance sales growth and market development.