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Michelle Demarco Rich
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- Advertising
- Marketing
- Social Media Marketing
- Social Media
- Marketing Strategy
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Bio
Experience
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Account Executive
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Jul 2004 - Present
My expertise lies in developing and launching successful marketing campaigns designed specifically to lower the cost per acquisition of a new customer and drive revenue. I lead by example with a proven track record of exceeding quarterly and yearly budgets on all media platforms (TV, Web, Mobile). Complimenting my ability to develop and execute successful advertising plans, are equally strong qualifications in ratings/ competitive analysis, pricing, and developing nontraditional integration opportunities. • Collaborate with clients from identifying unique selling propositions and campaign messaging to production and launch, with a strong focus on results.• Manage daily work flow to ensure campaign deliverables are completed on time and on budget, results are as expected, and initial strategy is executed.• Build executive-level relationships with both direct clients and advertising agencies.• Adept in pitching new accounts, discerning client marketing goals and communicating client needs to production team.
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Sales Assistant
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Sep 2003 - Jul 2004
Local Sales Assistant providing administrative & sales support to Sales Account Executives and Sales Managers.
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Associate Producer
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Jan 2003 - Sep 2003
Associate Producer for consumer reporter Susan Wornick's Buyer Beware segment
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Education
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Boston University College of Communications
Bachelor, Communications & Public Relations
Suggested Services
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Industry Focus. “Advertising and Marketing”
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