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Experience

    • Partnership Manager
      • 2012 - Present

       Process development/enforcement - Creation of a wide range of standard operating procedures to support the effective, efficient operation of the Singapore office - Expense reconciliation Travel budgets/schedules Working within allocated budgets for respective team-members - Project management Monitoring/reporting progress on key initiatives to headquarters  General office administration - Coordinating services - Ensuring adherence to policies and procedures - Administering paid leave tracking and general HR issues as necessary - Managing facilities budget and all related services/vendors/functions Facilitate distributor marketing planning in support of overall brand sales targets - Assist with the creation of marketing plans from each distributor partner - Provision of necessary support from HQ to ensure plans deployed and targets achieved - Creation of regional master marketing calendar across all distribution partners Marketing Coordination - Distributor marketing materials distribution - Coordination/project management for new materials with HQ (USA). - Tradeshow & marketing support for distributor market shows & events. - Arranging regional meetings/events/seminars for multiple distributors i.e. Regional distributor meetings & LOUD Events, etc - Gathering distributor market stories/documentation to fuel PR efforts IP Administration - Gathering and archiving IP usage examples from APAC distributors . Advertising . Catalogs . Price Lists - Managing & Reconciling IP Spend vs. Budget - Local time-zone bridge/liason with in-market counsel - Gathering evidence/support materials to support IP defenses - Reviewing and/or routing inbound IP Infringement Report Forms

    • Senior Marketing Executive
      • 2010 - 2010

      Development and execution of marketing activities for South East Asia

    • Services Marketing Manager
      • 2008 - 2009

      Development and execution of integrate regional marketing program for Services

    • Marcom Program Manager
      • 2005 - 2007

      Creation of Marcom deliverable for international usage

    • Senior Marcom Executive
      • 1996 - 2005

      Creation of demand generation strategies and campaigns for Asia. Management of marketing budget and oversee the implementation of partner-marketing activities, Trade show/events management which include navigation of the logistics for regional campaign events such as tradeshows, seminars, and conferences. Vendor management.

    • Secretary to Senior Manager
      • 1995 - 1996

      Transfer from Singapore Airport Bus Services to CityCab due to merger

    • Secretary to General Manager
      • 1991 - 1995

      Beside normal Administrative support, also provide Personnel and Public Relations support

Education

  • 1993 - 1996
    University of London
    Bachelor of Science (Econs) in Management Studies
  • 1986 - 1989
    Ngee Ann Polytechnic
    Diploma in Business Studies

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Industry Focus. “Music”

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