Bio
Experience
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Stay On Main
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Paarl, Western Cape, South Africa
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Business Owner
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Jan 2023 - Present
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Paarl, Western Cape, South Africa
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Entrepreneur
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Jan 2023 - Jul 2023
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United Kingdom
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Manufacturing
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700 & Above Employee
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National Sales Operations Manager
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Sep 2019 - Jan 2023
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Head Of Sales Operations
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Sep 2019 - Jan 2023
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Strategist
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Jan 2019 - Sep 2019
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Heartland Consultancy
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Johannesburg Area, South Africa
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Business Owner, Senior Consultant
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Mar 2017 - Dec 2018
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Johannesburg Area, South Africa
Shopper, Category Management, Marketing and Sales Consultant:Clients: Pioneer Foods, Twinsaver and Nature's Choice
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Head of Shopper and Category
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Jan 2015 - Feb 2017
- Lead the Shopper Marketing and Category Management agenda for Simba snacks across all channels and key customers. - Leverage best practice and build capability to develop a world class customer engagement agenda- Lead the commercial category and shopper AOP process, ensuring simple and integrated approach across channels and customers - Support the Channel Development directors in the development of shopper centric initiatives to deliver annual plan and marketing calendar- Translate shopper and category insights /brand strategy into customer growth opportunities- Give direction on price (with revenue management) and promotional levers to optimise ROI and achievement of AOP and category growth.- Set category engagement strategy with key retailers and lead customer JBP and strategic partnership to drive profitable category growth.- Manage people development and training, ensuring team members are equipped with appropriate skills, knowledge and experience to perform effectively.
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National Key Account Manager: Shoprite
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Nov 2012 - Dec 2014
- National Key Accounts Manager: Shoprite group and OK Franchise group.- Managed regional account managers - Developed account strategy to drive category and Simba growth. - Integrated shopper insights, customer strategy and consumer insights to achieve KPI's (Value, Net Revenue, Trade Spend, ROI and market share)- Optimise trade spend and profitability of account through mix optimisation, category management and joint business planning- Successfully negotiated trading terms and national promotions campaigns
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Key Account Manager: Forecourts
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Jan 2011 - Oct 2012
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Regional Key Account Manager (Spar, PNP and Shoprite)
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Feb 2008 - Dec 2010
- Key Accounts Manager; Spar South Rand, Lowveld and North Rand, PNP Inland, Shoprite Great North, Checkers Gauteng and OFS, Usave and OK Foods. - Negotiated pricing and promotional activities and regional trading terms- Control regional trade spend- Developed annual account plan- Deliver customer KPI targets; volume and value, market share and trade investment
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Education
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2010 - 2012Gordon Institute of Business Science
Master of Business Administration (MBA), Business Administration and Management, General -
2000 - 2002University of Pretoria/Universiteit van Pretoria
Bachelor of Commerce (B.Com.), Marketing -
2003 - 2003University of Pretoria/Universiteit van Pretoria
B.Com Honours, Marketing
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