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Experience

  • Stay On Main
    • Paarl, Western Cape, South Africa
    • Business Owner
      • Jan 2023 - Present
      • Paarl, Western Cape, South Africa

    • Entrepreneur
      • Jan 2023 - Jul 2023

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • National Sales Operations Manager
      • Sep 2019 - Jan 2023

    • Head Of Sales Operations
      • Sep 2019 - Jan 2023

    • Strategist
      • Jan 2019 - Sep 2019

  • Heartland Consultancy
    • Johannesburg Area, South Africa
    • Business Owner, Senior Consultant
      • Mar 2017 - Dec 2018
      • Johannesburg Area, South Africa

      Shopper, Category Management, Marketing and Sales Consultant:Clients: Pioneer Foods, Twinsaver and Nature's Choice

    • Head of Shopper and Category
      • Jan 2015 - Feb 2017

      - Lead the Shopper Marketing and Category Management agenda for Simba snacks across all channels and key customers. - Leverage best practice and build capability to develop a world class customer engagement agenda- Lead the commercial category and shopper AOP process, ensuring simple and integrated approach across channels and customers - Support the Channel Development directors in the development of shopper centric initiatives to deliver annual plan and marketing calendar- Translate shopper and category insights /brand strategy into customer growth opportunities- Give direction on price (with revenue management) and promotional levers to optimise ROI and achievement of AOP and category growth.- Set category engagement strategy with key retailers and lead customer JBP and strategic partnership to drive profitable category growth.- Manage people development and training, ensuring team members are equipped with appropriate skills, knowledge and experience to perform effectively.

    • National Key Account Manager: Shoprite
      • Nov 2012 - Dec 2014

      - National Key Accounts Manager: Shoprite group and OK Franchise group.- Managed regional account managers - Developed account strategy to drive category and Simba growth. - Integrated shopper insights, customer strategy and consumer insights to achieve KPI's (Value, Net Revenue, Trade Spend, ROI and market share)- Optimise trade spend and profitability of account through mix optimisation, category management and joint business planning- Successfully negotiated trading terms and national promotions campaigns

    • Key Account Manager: Forecourts
      • Jan 2011 - Oct 2012

    • Regional Key Account Manager (Spar, PNP and Shoprite)
      • Feb 2008 - Dec 2010

      - Key Accounts Manager; Spar South Rand, Lowveld and North Rand, PNP Inland, Shoprite Great North, Checkers Gauteng and OFS, Usave and OK Foods. - Negotiated pricing and promotional activities and regional trading terms- Control regional trade spend- Developed annual account plan- Deliver customer KPI targets; volume and value, market share and trade investment

Education

  • 2010 - 2012
    Gordon Institute of Business Science
    Master of Business Administration (MBA), Business Administration and Management, General
  • 2000 - 2002
    University of Pretoria/Universiteit van Pretoria
    Bachelor of Commerce (B.Com.), Marketing
  • 2003 - 2003
    University of Pretoria/Universiteit van Pretoria
    B.Com Honours, Marketing

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