Experience

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  ENTHRAL.

  • Australia
  • Advertising Services
  • 1 - 100 Employee

  • Managing Partner

    • Mar 2018 - Present

    Enthral is a full-service content marketing agency, specialising in video content that is purposeful, always based on strategy and insights, experience and outstanding creative. As Managing Partner responsible for running the business in both Melbourne and Sydney, I have the pleasure of working with a talented team that has spent more time in newsrooms than boardrooms - it’s their journalistic DNA that allows us to create content that is culturally relevant to audiences - storytelling is the heart and soul of our business. We tell authentic stories to create engaging content that turns heads and gets hearts racing – and we’ve done it for some of the biggest brands out there including, NAB, Mercedes-Benz, Virgin Australia, McDonalds and Johnson & Johnson, to name just a few.

  • General Manager

    • Feb 2017 - Feb 2018

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  Maternity Leave

  • Melbourne, Australia

  • Maternity Leave

    • Aug 2015 - Jan 2017
    • Melbourne, Australia

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  Diageo

  • United Kingdom
  • Beverage Manufacturing
  • 700 & Above Employee

  • Head of Luxury Brand Communications & PR, Western Europe

    • Aug 2014 - Jul 2015

    Member of Leadership Team and strategic brand communications and PR lead for Diageo's luxury portfolio of brands including Johnnie Walker Blue Label, CIROC, Kettle One Vodka, Tanquerary Ten, (among others), within Western Europe, and accountable for a internal PR team of 20 people across nine countries.

  • Senior Brand Communications & PR Manager, Whiskies, Western Europe

    • Jun 2013 - Jul 2014

    Brand Communications & PR lead within the Western Europe Marketing team for Diageo's whisky portfolio of brands including, Johnnie Walker Black Label, Talisker and J&B.

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  Hill + Knowlton Strategies

  • London, United Kingdom

  • Associate Director

    • Jun 2008 - Jun 2013
    • London, United Kingdom

    Lead a comprehensive client portfolio including, Bacardi Global Brands (Bombay Sapphire and Bacardi), Britvic Softdrinks (Tango and Robinsons), P&G (head&shoulders), and Schwarzkopf, mananging a team of 15 people.

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  Brave PR

  • London, United Kingdom

  • Account Manager

    • Jan 2006 - Jun 2008
    • London, United Kingdom

    Managed a client portfolio in the lifestyle and fashion team, including Chambord French Liquior and the brand's major London Fashion Week sponsorship.

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  Travelling Europe & Freelance Roles

  • Europe

  • Travelling Europe & Freelance Roles

    • Jul 2005 - Jan 2006
    • Europe

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  Lape & Partners (Australia)

  • Brisbane, Australia

  • Account Executive / Account Manager

    • Jan 2003 - Jul 2005
    • Brisbane, Australia

    Graduate position as a PR manager for lifestyle and retail brands.