Experience

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  Kiehl's Since 1851

  • New York, New York, United States

  • Packaging Design Consultant

    • May 2022 - Present
    • New York, New York, United States

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  MIchelle Alarcon-English LLC

  • New York, NY

  • Packaging & Brand Design

    • Jan 2015 - Present
    • New York, NY

    I work independently with clients to promote their branding, packaging, visual merchandising or website needs. One of my long standing clients is Camille Rose. I work directly with this client on concept, design and production for multiple Body, Skincare and Haircare collections. The focus is not only to launch new products but also to reposition the brand by achieving more modern and elevated designs. My collaboration with this brand has included the logo and packaging design for the launch of their FACE skincare collection, packaging design for a Body Buttercream Collection and the extension of their Haircare Honey Collection to name a few. I have also supported the brand by creating designs for promotional holiday gift sets, candles and web banners.

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  Powershovel Creative

  • New York City Metropolitan Area

  • Freelance Designer

    • Mar 2020 - Jun 2022
    • New York City Metropolitan Area

    Working in a small design studio to develop design concepts for personal care, fragrance products as well as branding and promotional materials. Role includes packaging design, coordinating comps and mechanical art directly with clients and vendors. Brands include: Le Labo, Natura, C.O. Bigelow, So Cozy and Blocki.

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  Bath & Body Works

  • NYC

  • Consultant - Packaging Design

    • Nov 2016 - Mar 2020
    • NYC

    Worked closely with the design team to produce designs for Signature Collections as well as Home Fragrance. As a packaging designer my role was to deliver new concepts and designs within a defined theme/season from concept through final delivery. The role included cross functional work within the overall design team, design ops and concept teams to bring new ideas and trends to life.

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  Avon

  • Packaging Designer

    • Feb 2015 - Jan 2016

    Responsible for design and production of primary packaging for beauty and haircare products. I create conceptual layouts, generate comps and create final art for production. I collaborate with marketing and engineering teams to meet brand strategies at the highest quality. Owner and approver of all brand materials globally, I oversee and approve mechanicals and color submissions from suppliers of all regions.

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  Coty

  • New York

  • Freelance Senior Designer

    • Aug 2014 - Feb 2015
    • New York

    Packaging and point of sale design for Rimmel London. Concept design and pre-press for wall display and free standing units for Sally Hansen.

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  Bolds Creative

  • New York, NY

  • Art Director/ Designer

    • Oct 2012 - Aug 2014
    • New York, NY

    Primary role in design studio was art direction and design for renowned global beauty brands. Print projects involved skincare packaging, launch kits, gwp bags, mailers, environmental signage and editorial layouts. Web projects involved eblasts, banner ads, website design and design for the launch of a new L’oreal B2B site. Responsibilities in the studio included managing a small team of designers and working directly with clients and vendors to manage projects. I was responsible for meeting client’s deadlines as well as helping them to stay within budgets. My position involved working with the following Brands: Lancôme, Pierre Fabre, Carlo Pazolini, Boots USA, Salon Centric and Kiehl’s.

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  Chad Lavigne LLC

  • New York, Ny

  • Freelance Graphic Designer

    • Mar 2012 - Sep 2012
    • New York, Ny

    Worked as an off-site designer on projects including: Branding design, packaging design and production for packaging. Brands: Loungerie, Guess Girl and Algé

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  Kiehl's Since 1851

  • Senior Graphic Designer

    • Mar 2010 - May 2011

    Worked closely with the design team and marketing team on building brand identity globally. Projects included: Direct mail pieces, environmental signage, store design renderings, promotional packaging design and web design.

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  Shu Uemura

  • Senior Graphic Designer

    • Nov 2007 - May 2008

    Collaborated with creative director, marketing team and vendors on designing and producing all collateral to support product launches. Managed projects from initial concept through production. Projects included: Window displays, in-store signage, tester units, promotional packaging design, direct mail collateral and web design.

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  Chad Lavigne LLC

  • New York, NY

  • Freelance Graphic Designer

    • Jun 2007 - Oct 2007
    • New York, NY

    Responsible for branding and design explorations for American Eagle and DKNY seasonal packaging. Collaborated with vendors to comp structures. My role included creating custom illustrations for packaging design.

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  Forth & Towne

  • New York, Ny

  • Freelance Graphic Designer

    • Aug 2006 - May 2007
    • New York, Ny

    Collaborated with creative director and design team to develop marketing collateral for high- end women’s retail store. Design and pre-production for a wide range of components, which included: Hangtags, matchbooks, launch mailers, web layouts and environmental signage.

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  Vamos Restaurant

  • New York, NY

  • Freelance Graphic Designer

    • Mar 2006 - Jul 2006
    • New York, NY

    Art Direction and Graphic Design. Full scale identity development and branding for new restaurant. Collateral included: Logo, menus, business cards, outdoor signage, web site and promotional t-shirts. Managed all aspects of project from concept to vendor coordination and production.

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  American Roland Food Corp.

  • New York, NY

  • Graphic Designer

    • Sep 2002 - Mar 2005
    • New York, NY

    Managed conceptual design and production for all promotional marketing materials. Worked directly with the marketing team on a wide variety of projects which included: Brochures, mailers, point of sale flyers, trade show backdrops and web site design. Managed advertising design and schedules with multiple publications.