Experience

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  Bristol Myers Squibb

  • United States
  • Pharmaceutical Manufacturing
  • 700 & Above Employee

  • Content Librarian – Digital Asset Management Support at Bristol-Myers Squibb

    • Jun 2016 - Present

    • Manage DAM technology solutions and oversee digital marketing data coordination.• Leverage expertise to lead the development of strategies for storing, managing, upgrading, and securing digital assets.• Coordinate brand deliverable reviews and oversee the uploading, cataloging, and database maintenance for archiving content.• Set up and establish a SharePoint internal team website for compiling all training materials for reference and training.• Develop work-stream and project management plans, identifying and resolving system issues.• Train and mentor teams and end-users on DAM system functionality and upload portal usage.

  • DAM GLOBE Librarian/contracted through Mindlance Inc.

    • Jun 2015 - Jun 2016

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  Triad Retail Media

  • Digital Asset Manager

    • Nov 2007 - May 2015

    • Research trends, methodologies, and innovations in techniques; offer and implement recommendations.• Coordinate brand deliverable reviews, overseeing the uploading, cataloging, and database maintenance for archiving content.• Communicate with end-users to gather feedback, enforce access permiss...

• 

  AAA Auto Club South

  • United States
  • Insurance
  • 700 & Above Employee

  • Web Copywriter

    • Nov 1999 - Aug 2007

    Served in a multifaceted role revolving around project management, web content management, team development and leadership, and continuous process improvement. Selected Contributions:• Trained and mentored 7 personnel on data entry procedures in HTML and JavaScript.• Drove process improvements by serving as Subject Matter Expert (SME) to Project Planners on improving content clarity and relevancy.• Active participant in creating targeted monthly e-marketing campaigns and ad-copy for undersold products and services.• Employed graphic design expertise and used HTML, XML and Javascript to create dynamic content to drive product awareness, support product launches, and create consistency in product messaging.• Successfully generated email alerts for 3,000+ members.

  • Tour Planner

    • Apr 1998 - Nov 1999

    Developed detailed product plans and strategies to feature competitive pricing structure and unique features of travel tours at the Tampa, Florida location with 6 employees and $35M in annual revenue. Monitored sales and profitability of individual products. Verified contracts, planned details, negotiated inclusions and developed pricing structure. Entered tour details in automation system. Maintained quality control of product through finalization. Prepared documents and briefed/debriefed tour escorts.Key Achievements: Successfully wrote effective copy and proofed material for AAA SignaTours Catalogs.