Experience

• 

  Shift Digital

  • VW Digital Strategist

    • Jun 2015 - Jun 2018
• 

  CDK Global Business Optimization Consulting

  • Process Coach

    • Feb 2015 - Jun 2015
• 

  Mastria Auto Group (Mascorp Management)

  • Motor Vehicle Manufacturing
  • 1 - 100 Employee

  • Director of Business Development

    • Jan 2013 - Jan 2015

    • manage a team of six; five internet managers and one marketing assistant• responsible for training, goal setting and productive of the internet sales team and marketing dept• evaluate and track the team's performance and provide motivation to achieve goals• oversee the CRM for the entire organization; trouble shoot issues and provide training• oversee all internet and phone inquires to ensure timely and accurate responses• analyze results and report findings to VP of Sales to identify areas of strengths and areas for improvement• strategize, implement and evaluate all advertising and marketing decisions for the group• responsible for the content of all Mastria websites• work closely with all third party vendors to ensure optimization of the auto group on all external websites

  • Marketing Manager

    • Oct 1999 - Dec 2013

    Digital:managed content for six company websites to optimize the Group's web presenceanalyzed all web metrics; third party and company websites for trends and to identify areas of improvementevaluated and made recommendations for all search engine marketing campaignsresponsible for social media strategies and campaigns and leveraged the Group's reputation managementstrategized with vendor to maximize the merchandising of the Group on all third party sitesresearched, evaluated and negotiated new areas of opportunity to stay ahead of consumer buying trendsdesigned and launched email campaigns for sales and service on monthly basisTraditional:conceptualized advertising campaigns with ad agency and creative teamplanned and executed TV and radio creative with media companies and assisted in the management of commercial shootsapproved all media buys and final creative productionDesign and Direct Mail Production:managed all aspects of in-house direct mail companydesigned mailers for all of the company's direct mail including sales, service and partsprinted and distributed all direct mail campaignsdesigned and printed all -in house collateral materials including but not limited to the following; brochures, flyers, handbooks, service menus, service hang tag, banners, local ads, letterhead, coupons, apparel graphics, digital assets, etc...

• 

  Restaurant Associates

  • Director of Marketing

    • Nov 1992 - May 1995

    Managed the advertising and marketing for a $9 million dollar historic resort in Sturbridge, MA. Placed all advertising buys, developed and promoted new events, and worked to improve upon overall operations.

• 

  Toyota Motor Distributors

  • District Manager

    • Jun 1987 - Jun 1990

    Started as a Management Trainee and was promoted to District Parts Manager and then District Service Manager. Consulted with Toyota dealers to help improve operations and compliance with factory standards.