Experience

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  Misk Foundation

  • Middle East

  • Consultant - Education and Special Programs

    • Mar 2023 - Present
    • Middle East

• 

  GLG

  • Middle East

  • Network Member”

    • Jul 2023 - Mar 2024
    • Middle East

    As a GLG Network Member, I bring years of experience in the Higher Education industry to help clients solve some of their challenges around identifying the best programs and setups for partnerships and collaboration between institutions. GLG is the world’s insight network. It connects decision-makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

• 

  Beirut Museum of Art - BeMA

  • Beirut District, Lebanon

  • Administrative Director

    • Aug 2019 - May 2023
    • Beirut District, Lebanon

• 

  Paris Sorbonne University Abu Dhabi (PSUAD)

  • United Arab Emirates
  • Higher Education
  • 400 - 500 Employee

  • Head, Masters Programs, Sorbonne University Abu Dhabi

    • 2018 - Jul 2019

  • Head of Department Executive, Graduate and Continuing Education Studies

    • Jul 2015 - Jul 2018

• 

  Higher Colleges of Technology

  • United Arab Emirates
  • Higher Education
  • 700 & Above Employee

  • Business Lecturer

    • Sep 1999 - Jun 2015

    Develop, prepare and deliver courses in the areas of Economics (Microeconomics, Macroeconomics, Economics of the UAE, Engineering Economics ) and Marketing Management.Assumed the responsibilities of Manager of Marketing and Outreach Programs for 4 years (2008- 2012)

  • Manager, Marketing and Outreach Programs

    • Sep 2008 - Sep 2012

    Direct and implement Marketing and Public relations programs to support student recruitment and college branding. Initiate and manage fundraising and partnership programs with leading community organizationsPlan and manage events in the areas of conferences, awareness campaigns and community events. Manage news releases, brochures, videos, publications, newsletter and other promotional communications

• 

  Smith And Nephew FZE

  • Marketing Manager - Medical division

    • May 1996 - Dec 1999

    Managed the Marketing department and team with a regional responsibility covering the Middle East markets, Government, Private and OTC market segmentsAssessed and evaluated new markets/ country potentials and prepared launch plans and new product introductions and promotional plans. Responsible for annual Business planning for the Medical division

• 

  GlaxoWellcome

  • Contract manufacturing

    • 1994 - 1996

    Mandate: Increase the production plant capacity utilizationDeveloped Business and Marketing plans and programs to launch the Contract Manufacturing Services. Prepared sales and profits objectives and manage implementation of marketing programs to achieve them. Responsible for new production projects selection and to evaluate the need for development support, capacity issues, resources and financial returns.

• 

  Agropur

  • Canada

  • Product manager

    • Jan 1992 - Dec 1993
    • Canada

    Managed 12 major brands. Assumed full profit and loss responsibility for products, new product launches, seasonal promotions, yearly business plans and brands marketing plans.

• 

  Danone- Naya waters

  • Canada

  • Marketing Manager

    • 1986 - 1992
    • Canada

    Planned marketing programs for the North American markets (USA and Canada).Managed the advertising and public relations campaigns, supervised the advertising agencies and coordinated related programs (TV/ Radio/ Press Campaigns, special events, sponsorships...)Presented yearly plans to Distributors ( USA/ Canada and Mexico)Supervised all Permit applications with the FDA and Health and Environment authorities