Experience

• 

  Creative Designer Agency

  • Head of marketing & Communications

    • Dec 2022 - Present

    Mentoring junior marketers in the nuances of brand management, fostering their skills in nurturing and expanding both established and emerging brands.Guiding and supporting in formulating comprehensive marketing strategies for the brands under management, ensuring strategic alignment and optimal market positioning.

• 

  Direct Communication Agency

  • Head of Marketing & Communications

    • Jan 2012 - Nov 2022

    Strategically identified growth opportunities to enhance business expansion and sustainability.Developed and executed robust marketing and sales plans aimed at fostering organic growth across a diverse portfolio of brands.Led and directed a dedicated team of professionals in the pursuit of business development initiatives, ensuring effective coordination and execution of growth strategies.

• 

  Interact Agency Saudi Arabia

  • Head of Marketing & Communications

    • Jan 2012 - Jan 2022

    Managed a significant business operation, overseeing both sales and marketing departments with meticulous attention to detail to ensure the utmost satisfaction of stakeholders.

• 

  Direct Marketing Solutions

  • Head of Business Development & Marketing and Communications

    • Dec 2008 - Dec 2012

    Professionally oversaw substantial enterprises spanning various industries, providing invaluable support to client servicing teams. Implemented a rigorous quarterly business review process and ensured comprehensive staff participation in specialized training programs.

• 

  Kreab Gavin Anderson Agency

  • Chief Executive Officer

    • Dec 2006 - Dec 2008

    Led and actively contributed to privatization projects at the local level, concurrently overseeing a team of accomplished consultants specializing in various facets of corporate transformation. Areas of expertise included change management, internal and external communication, executive coaching, corporate training, strategic planning, and leadership development.

• 

  Fortune Promo7 Agency

  • Managing Director

    • Jan 1990 - Jul 2006

    Over the course of 17 years, I spearheaded teams of seasoned experts in marketing, advertising, media, and public relations. I successfully steered a vast portfolio of both international and local businesses and actively engaged in numerous high-stakes business pitches, positioning our firm as a preeminent player in the advertising industry. Our annual turnover consistently reached new heights, a testament to our unwavering commitment to excellence. Remarkably, our enduring client relationships extended over two decades, a source of immense pride for all involved.

• 

  Publi graphics Agency

  • Client Servicing Account Director

    • Jan 1988 - Dec 1990

    I provided invaluable support to my superiors in servicing prominent clients within the FMCG and lubricants sectors. My deep affection for the role was continually bolstered by the positive feedback and encouragement I received from both clients and my immediate superior. It was evident to me that this profession would become my enduring passion.