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Bio

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Michel Couturier is a seasoned marketing executive with 41+ years of experience in international travel marketing, hospitality, and management. He has held leadership positions at MarketID, Marketing Challenges Intl. Inc (MCIntl), PCMA, French-American Chamber of Commerce, Consultant, and French Government Tourist Office. He holds an MBA from NYU Stern School of Business and is a Certified Destination Management Executive.

Experience

    • Managing Partner
      • Oct 2021 - Present

      MarketID is a leader in international travel marketing. The agency taps into its valuable market insights, proprietary research, and key industry contacts developed over nearly four decades to deliver North American travelers to its client destinations. Founded in 1985 as Marketing Challenges Intl., the agency has established a long track record of innovative marketing campaigns that deliver results.

    • Managing Partner
      • Oct 1982 - Present
      • Manhattan

      MCIntl is a global destination marketing firm based in New York City. MCIntl specializes in marketing countries, regions, cities to the leisure and business markets in North America. MCIntl provides consulting services for international Convention Bureaus. MCIntl also advise North American destinations on their overseas strategy.

    • Chair Marketing Task Force 2014
      • Jan 2014 - Jan 2015

    • Director
      • 1980 - 1982
      • Manhattan

  • Consultant
    • New York, New York
    • Managing Director
      • 1979 - 1980
      • New York, New York

    • Marketing Manager
      • 1973 - 1979
      • New York, New York

Education

  • 1977 - 1979
    NYU Stern School of Business
    MBA, International business
  • 2007 - 2009
    DMAI
    Certified Destination Management Executive, Destination Marketing/Management
  • 1975 - 1977
    New York University
    BS, Business
  • 1970 - 1972
    IUT
    DUT, Marketing

Suggested Services

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Industry Focus. “Hospitality”

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