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Michalis Voulelis profile image

Michalis Voulelis

Executive VP of Global Sales at Ignite International, Ltd.
Intro Book
Seasoned marketing professional with experience in trade marketing, sales, and strategy development.
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Location
Bristol, England, United Kingdom, GB
Languages
  • English Full professional proficiency
  • Greek Native or bilingual proficiency
Skills
  • Trade Marketing
  • Marketing Operations
  • Sales&Marketing
  • Horeca
  • Management Of Change
  • Show all
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Bio

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Michalis Voulelis is a seasoned marketing professional with extensive experience in trade marketing, sales, and strategy development. He holds a degree in Greek Mythology from the University of Oxford and has worked for various prominent companies, including Imperial Brands PLC and British American Tobacco.

Experience

  • Ignite International, Ltd.
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Executive VP of Global Sales
      • Apr 2023 - Present

      Responsible for Business development, Portfolio and cross-category strategy, product development, Sales & Marketing and CORA. Vape products, NIC pouches, Beverages (performance drinks & spirits), CBD products, Premium Apparel

    • VP of Sales EMEA & Western Asia
      • Oct 2021 - Jun 2023

      Responsible for Business development, Commercial strategy, New market entry strategy, Sales & Marketing.Vape products, Beverages (performance drinks & spirits), CBD products, Premium Apparel

  • Independent FMCG strategy Consultant
    • Bristol, England, United Kingdom
    • Independent FMCG strategy Consultant
      • Jan 2021 - Sep 2021
      • Bristol, England, United Kingdom

      Specialised in Business development, Business transformation, Project management, Portfolio & Cross category strategy, New market entry & change management

  • Imperial Brands PLC
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Head of Global Omni Channel Strategy - Next Generation Products
      • Jun 2018 - Sep 2020

      Responsible for developing and implementing the Global next generation products Go-to-Market strategies / Digital platform/ e Commerce that delivers an enhanced consumer experience and aligns with our omni channel approach.

    • Head of Global Distribution Strategy
      • Apr 2017 - May 2018

      Responsible for all related Global Strategies, frameworks, guidance, best practices and tools across ITG’s Global footprint, supporting and empowering our markets to drive a best-in-class Distribution and Availability Strategies. Global Distribution Strategy is the owner of Optimal Distribution & Availability, Trade Segmentation, Cycle Planning, Channel Strategy and Route to market.

    • Global Portfolio Optimisation Manager
      • Nov 2013 - Mar 2017

      Supporting Imperial Brand’s vision for a total tobacco portfolio aiming to drive mid-term value creation through focus on Fewer Bigger Better Brands. Working closely with the Global brand teams, Divisions and Clusters to support end markets to deliver their Portfolio Transformation agenda.

    • General Manager Saudi Arabia
      • Sep 2011 - Oct 2013

    • Trade Marketing Manager Africa, Middle East & India
      • Dec 2010 - Aug 2011

    • Trade Marketing Manager Morocco
      • Jun 2010 - Dec 2010

    • Market Manager Israel & Palestine
      • Mar 2008 - Jun 2010

  • Imperial Tobacco
    • United States
    • Project Manager
      • Oct 2007 - Dec 2007
      • United States

  • Imperial Tobacco
    • Athens, Greece
    • HoReCa Manager Greece
      • May 2003 - Aug 2007
      • Athens, Greece

  • British American Tobacco
    • United Kingdom
    • Tobacco Manufacturing
    • 700 & Above Employee
    • HoReCa Manager Greece
      • Jan 2002 - Apr 2003

    • HoReCa & Sales Manager South East Greece
      • Jan 2000 - Dec 2001

    • HoReCa & TM executive
      • Jan 1998 - Dec 1999

    • Trade Marketing & Distribution Representative
      • May 1996 - Dec 1997

  • Hellenic Army
    • Greece
    • Sergeant, Special Forces - Green Beret
      • Mar 1992 - Dec 1994
      • Greece

Education

  • 2018 - 2018
    University of Oxford, Department for Continuing Education
    Greek Mythology
  • 1989 - 1991
    College of Professional Journalism
    Bachelor of Science (BS), Communication, Journalism, and Related Programs
  • 1986 - 1989
    High School of Athens

Suggested Services

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Industry Focus. “Consumer Services”

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