Experience

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  Big Outdoor

  • New York, New York, United States

  • National Sales Planner

    • Apr 2021 - Present
    • New York, New York, United States

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  Outdoor Media Group (OMG)

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Senior Account Executive

    • Jan 2021 - Mar 2021

  • Account Executive - Netflix, Inc.

    • Jul 2019 - Jan 2021

    •Select Out-Of-Home (OOH) advertising placements to achieve specific customer campaign goals utilizing evolving innovative technologies (e.g. facial recognition capabilities, programmatic planning, weather triggers)•Effectively communicate and deploy the unique capabilities of emerging and traditional OOH formats •Thoroughly understand and speak knowledgeably about the distinctive OOH landscape of each of the top US markets•Negotiate media space rates with third-party vendors to ensure all necessary components fit within client budgets •Recommend campaign placements for high-priority Netflix title launches including: The Irishman, Ozark Season 3, 13 Reasons Why Season 3, Orange Is The New Black Season 7•Work closely with clients to ensure up-to-date creative such as “FYC/Award Winning” taglines, or calls to action (Marriage Story, The Two Popes, The Irishman)

  • Account Executive - PepsiCo.

    • Sep 2018 - Jun 2019

    •Planned Pepsi’s NFL Superbowl Sponsorship OOH presence in Atlanta, GA •Strategically secured all advertising opportunities within the NFL “clean zone” to paint Atlanta, home to World of Coke, (Pepsi) Blue.•Processed contracts & monitored quarter over quarter spend vs. budget performance

  • Assistant Account Executive - Apple

    • Aug 2016 - Sep 2018

    •Managed the installation schedules & posting instructions for over 200 OOH US placements including Apple’s highest profile product launches (ex:‘Shot on iPhone 8’, ‘iPhone X’)•Assisted in planning campaigns for Apple Music’s streaming service debut (‘Carpool Karaoke’, ‘Planet of the Apps’)• Traveled to multiple cities on ‘market rides’ as the liaison between the OOH sales representatives and the Apple strategy team to provide the client with recommendations for future campaign direction •Won the agency-wide “Foundations” campaign planning competition•Collected every instance of graffiti & vandalism on Apple purchased OOH inventory; synthesized & made quarterly presentations to the client with suggestions on how to reduce vandalism frequencies

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  Discovery Inc

  • United States
  • Entertainment
  • 700 & Above Employee

  • Publicity Intern - Animal Planet

    • Dec 2015 - May 2016

    Pitch episodes of current shows to local outlets (including: Treehouse Masters, Finding Bigfoot)Brainstorm angles to pitch Animal Planet Specials such as: Animal Planet Presents Life After Chernobyl (documentary)Assist at Puppy Bowl XII press tour collaboration with Uber delivering puppies to Los Angeles Times, People Magazine, BuzzFeed, The Wrap

  • Publicity Intern - TLC

    • Sep 2015 - Dec 2015

    • Format Daily Executive Report• Research potential niche outlets (shows including: Sex Sent Me to the ER, Rattled, Who Do You Think You Are?)• Pull and offer exclusive clips of episodes to press• Pull photos from Photobank

  • Animal Planet Publicity Intern

    • Jun 2015 - Aug 2015

    • Pitch television episodes to press outlets • Correspond with celebrity animals (and their owners)• Assist planning of Woofstock • Staff Television Critics Association event• Prepare briefing binders for press events• Assist filming of Tanked reveal episodes

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  Paramount Pictures

  • Greater Los Angeles Area

  • Publicity Intern

    • Jan 2014 - May 2014
    • Greater Los Angeles Area

    • Format and update expected breaks from broadcast, print, and online sources• Create press kits• Research upcoming movie background information, (possible media outlets, professionals to interview), and compile into PowerPoint to present to executives• Assist at press junkets, screenings, Q&A sessions• Brainstorm pitches / publicity stunts

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  The Jack Kramer Club

  • Lifeguard & Swim Instructor

    • Jun 2011 - Aug 2013

    • Instill water safety skills in children of all ages, including disabled children• WSI/CPR/Lifeguard certified