Experience

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  Brand Health Gurus @ Insights 4 Less, LLC

  • United States

  • CEO & Owner | Client Advocate | Designer of Market Research Solutions & Brand Strategies

    • Jan 2017 - Present
    • United States

    At Brand Health Gurus, our mission is transforming the marketing research process for the world's biggest brands. Our experience allows us to provide a comprehensive market research partnership with unmatched expert knowledge and technical research capabilities.We are seekers of consumer insights and conveyors of knowledge. Our experience spans two decades of consistently delivering quality insights, helping brands embrace changing market dynamics and to see the future for making informed decisions.We have answered the most technical of questions and enjoy helping brands to see new pathways toward achieving their goals, from increasing sales share to growing profitability.Differentiators:-Quantitative Market Research-Strategic Planning-Personalized support can be an extension of your own team-Consumer Panel capabilities in the U.S. and more than 90 countries world-wide-Highly responsive team, ready to challenge the status quo.

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  GfK

  • Germany
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Vice President, Automotive Marketing Research Insights

    • Apr 2014 - Dec 2016

    Purchase Funnel research and consulting in Mexico, Latin America, Brasil, and the U.S.

  • Director, Consulting

    • Jul 2005 - Apr 2014

    • Marketing and branding consultant• Develop strategic insights from market research to help clients accelerate brand growth and profitability• Manage multiple client relationships• Perform business development activities to grow client accounts and foster new business• International consulting in developing markets• Manage geographically distributed work teams

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  TNS NFO

  • Director, Market Research

    • Jun 2003 - Jun 2005

    Director of marketing research projects for a variety of Fortune 500 organizations. Responsible for client consulting, project designs, and marketing strategies

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  Lambda Electronics

  • Marketing and Sales Analyst

    • Jun 2000 - Jun 2003

    Manager of marketing and sales analysis for global electronics manufacturer. Responsible for product marketing strategy, business development, and performance metrics

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  J.D. Power And Associates

  • Research Specialist

    • 1997 - 2000

    Project leader for the industry-wide syndicated automotive quality study with revenue in excess of $5 million. Responsible for workload delegation, conflict management, and final development of data analysis as well as co-authoring of executive summaries