Experience

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  The BlueEyes Group LLC

  • Sr. Management Consultant

    • 2007 - Present

    A business advisory firm for start-ups or established companies. Offer integrated solutions for business development, marketing, branding, communications, research, management, operations, digital technology and website/new media/entertainment product design-production-distribution. Feature high performance hardware-software, low latency networks and proximity hosting expertise.• Provided project management, technical analysis and chief-of-staff, services to IBM’s executive partner opening a new effort with the global leader in specialty glass and ceramics products for high-tech systems in consumer electronics, mobile emissions control and life sciences>Executed management, operational, technology, financial, resource and risk compliance metrics, processes, and policies for 9 enterprise cyber security projects • Spearheaded global business development of LSE Group’s Financial Markets platforms suite for high volume trading, order routing, surveillance, STP and data gateways. Lead IBM, Millennium IT and IBM partner Integration Systems' US SEC CAT initiative• Designed, implementing marketing, branding, communications and website plans for IT infrastructure and proximity-hosting provider, CAPS• Worked with founder on launching Omniscient, an outsourced marketing, sales, training and measuring solutions firm, aimed at clients unable to afford experienced senior executive staff• Designed-launched positioning, strategy and PR effort for managed ISP start-up, Atlantic Metro Comm.• Authored, managed marketing communications plan for FiberMedia data centers. Launched new brand and website messaging and publicity program.• Provided development and marketing direction to Vestlynx LLC, a venture capital investment firm• Generated an IBM pilot for ASP & desktop products for Secure Worksites• Advised Hughes Consulting on US Army mid-east campaigns book & interactive website• Developed Digital Edge’s long-term strategic direction and position as IT system architects

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  KDDI Group/TELEHOUSE America (TELEHOUSE International Corporation of America, Inc.)

  • Deputy Director - Head of Marketing

    • 2004 - 2007

    • Played a key marketing and business development role at $24M KDDI B2B provider of Internet exchanges, continuity solutions and data centers for networks and enterprises. • Grew total revenues by 14%. Sold out capacity by ’07.• Developed, directed planning. Restored profitability in less than 18 months.• Boosted web hits by 600K / 50+%. Increased brand & product exposure.• Turned around, expanded in-bound sales. Generated 70%+ of ‘05 inbounds via Internet.• Restructured partner program, attracted tier 1 clients. Added Symantec, IBM, CIBER, ADVA Optical and Mainline Info Sys (IBM’s #1 reseller).• Created and established new sub brands – series of newsletters and seminars. Attendance vs. responses ave. of 55+% in '05 and 60+% in '06.• Spearhead initiative that created critical Manhattan bypass - 1st secure, underground dark fiber broadband path linking Staten Is., Manhattan, Brooklyn, NJ & Long Is. Partnered with Port Authority, Staten Island EDC and Optical Comm. Group.

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  BlueEyes Marketing

  • Consultant

    • 2002 - 2004

    Provided marketing, branding, press, client development eCommerce, and management services.• Created long-term positioning and sales solution to expand Lamothe & Associates, a specialist in strategy, planning, and research for the credit union and health care sectors, into a national business operation.• Consulted Tactical Data, a market and behavioral research firm, on branding, messaging, and business development. • Developed media products.

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  ABN-AMRO

  • VP-Global Branding, Marketing & Communications/U.S. Operations Head

    • 2000 - 2002

    • As part of new team, added digital media ability, built a cohesive integrated global institutional marketing operation and formed a single unified yet differentiating brand• Co-authored, directed branding, marketing and research plans' execution• Headed US unit for UK head with dotted line status to CEO-USA• Played key role in the business unit’s global digital "mediazation", developing a single Net platform supplying branded news / research / data to sales, analysts and clients and an in-house a TV / Web broadcast studio with 2G - 3G delivery• Launched new ‘single team’ concept driven by research, new media and product development, blending equity and debt as one across one conduit & platform system. Established a single voice for all information flow to clients.• Improved firm’s ability to gain a sales edge. Initiated intelligence-gathering process identifying trends. Launched analysis of the firm’s websites - services, messaging and branding. Presented product development proposals.• Drove initiative to research and produce infomercials to sell-in newly acquired prime brokerage businesses• Ascertained the firm’s brand and market status by forming and managing a global research campaign of 595 surveys and a competitor analysis conducted by our outside brand-advertising agency• Insured consistency of new unified verbal-visual branding and financial message. Co-designed, installed new ‘global informs local’ communications structure.• Launched, managed production of a global newsletter.• Hired, worked with design-human application consultant on product development, including branded analyst report booklets for sales team with Net application solution.• Managed renovation of a key data portal, combining sales, research, IT architecture and application teams• Research marketing and branding identified position leveraging company’s best features and a marketing and promotion strategy behind it

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  Merrill Lynch

  • VP, Global Strategic Marketing-Direct Markets & VP, Global Equities Strategic Markets

    • 1999 - 2000

    Direct Markets• Key role launching dotcom start-up MLX, ML's first institutional, high frequency, large volume trading and research website.• Co-created, managed daily implementation of strategic marketing plan• Ran daily operations’ processes and brand, creative, design, product, research, sales and development teams. Took site live in 5 months.• Directed global research efforts. Set up operations, visited-interviewed clients in Asia, Canada, Europe, US and Australia. Managed execs and consultants. Produced 1200+ surveys and supporting analysis.• Launched a web word content unit.• Integrated actions with IT architecture & software units.• Advised global unit head on web design/content, positioning, branding, marketing, communications, research/analysis, partnerships/acquisitions, tech, presentations, services, sales, training, compliance, legal and budgets• Designed, co-wrote Tomorrow’s World Today: The Rush to E-commerce white paper and in/external presentations.• Spearheaded global compliance-content scheduling solution.• Identified, proposed and managed new business solutions and ideas to increase product sales. Implemented for global use.• Directed internal communications, interfaced with corporate PR team and reversed negative street image• Identified, oversaw client / intra-corporate services, support and relations. Formed new field image for firm's positive responsiveness.Global Equities• Developed new global strategy, featuring direct markets’ digital data and trading and new media services as key elements, to expand sales• Brought digital media & entertainment sensibilities to upgrade of multimedia messaging capability• Initiated plan for live trading-floor broadcasts internally. Managed new web audio-video capabilities’ installation

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  Bankers Trust-Deutsche Bank

  • Associtate- Global Investment Bank HR Research & Technology

    • 1998 - 1999

    • Developed, directed pioneering research initiative with unique process to analyze-monitor operating costs for Global Investment Bank Management Committee • Directed salary planning; integrated with bonus and promotion operations• Directed tech operations. Improved productivity. Initiated telecommuting, continuity and teleconferencing capabilities to better client services• Managed employee immigration

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  Other Experience

  • Consulting

    • 1901 - 1901

    > M.F. Vallone Marketing (President) Advised, worked with Nielsen senior management as outside COO. Turned around Billboard‘s online data project • Launched Bart Records for One World Records (Hong Kong). Exceeded sales plan by 150% • Advised Part Rock Mgmt. (UK) on marketing and tie-ins for global band AC/DC. Increased sales • Revived Virgin Music hip-hop project. Delivered high exposure platform with MTV and Macy's fashion tie-in • Advised Warner Music senior management team on product analysis and marketing. Boosted sales 150%.> MultiMedia Marketing Counseled C-level and senior management at major recording companies on marketing plan modifications that enabled sales increases.

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  Other Experience

  • Corporate

    • 1900 - 1900

    > RCA Records-GE Consumer Electronics Group (Dir.-Nat'l Product Development & Dir.-Nat'l Promotion) Wrote, executed plans. Sold 10M+ units. Launched, directed product development, promotion and video marketing units. Ran $6M budget. Corporate Management Committee member. Turned PR into revenue generator. Set response records (Nickelodeon-250K and VH-1-80K) with Fortune 500 alliances and broadcast contests.> Record World Publishing Co.(VP-R&D) Directed marketing, product development, advertising and national sales & radio programming research operations at music industry trade publication. Expanded firm into TV. Headed up project launch teams for a syndicated radio show and spin-off publication. Directed product marketing, design and research..> 99X-RKO Broadcasting (Dir.-Music Programming) Played integral role in achieving the #1 Top 40 FM market share. Directed audience/sales research, programming and on-air and concert tie-in promotions.