Bio
Experience
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JTI (Japan Tobacco International)
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Dagmersellen, Switzerland
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Sponsoring-Manager
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Feb 2013 - Present
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Dagmersellen, Switzerland
Leading the Sponsoring & Eventteam in Switzerland. Responsible for defining, planning, executing and controlling the Swiss sponsoring and eventstrategy for the tobacco brands WINSTON, NATURAL AMERICAN SPIRIT and Ploom as a partner of the biggest music festivals in Switzerland. Contracting appropriate clubs, restaurants (Horeca) and events for CAMEL. Planning and implementing hostess programs at POP's and in the nightlife (1-2-1) for all mentionned brands.
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Director Sales & Marketing
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Mar 2011 - Dec 2012
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Cham
Responsibility for Sales and Marketing operations in building up strategic and succesful long-term partnerships to key accounts
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Head of Premium Team AMERICAN EXPRESS
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Aug 2009 - Sep 2010
Build up and teamleading (5 Direct Reports) with full marketing responsibilty of operational business in Switzerland for the luxury clientel of AMERICAN EXPRESS CENTURION, PLATINUM, GOLD and GREEN
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Serve-U
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Baar
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Managing Director Concièrge Service
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Jan 2009 - Jul 2009
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Baar
Build up and overall responsibility of operational business for new Swiss concierge service
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Sales Director Switzerland
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Nov 1998 - Sep 2008
Management, monitor and control of swiss-wide mobile and fixnet sales through indirect channels (total of 1,200 retail partners and mass retailers) and 40 Sunrise owned POS. Leading 8 direct-reports and leadership responsibility of 180 employees.
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The Beer Company (Eichhof)
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Zürich und Umgebung, Schweiz
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Brand Manager
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Jan 1997 - Oct 1998
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Zürich und Umgebung, Schweiz
Implementing international marketing strategies and developing Horeca programs to the Swiss Market of 6 major foreign beer brands: Miller Genuine Draft, Foster’s, Warsteiner, Grolsch, Pilsner Urquell and Diebels
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NCR Corporation
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Wallisellen
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Account Manager
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Apr 1984 - Dec 1997
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Wallisellen
Sales of IT-security backup services and IT security products. Responsibilty for customer events
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Education
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1987 - 1991ZHAW School of Management and Law
Bachelor of Science (BSc), Business Administration
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