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Michael Rodriguez is a seasoned marketing professional with a Master of Arts in Communication Management and a Bachelor of Arts in Cinema and Television Arts. He has 7+ years of experience in social media management, marketing coordination, and customer service. He is proficient in Adobe Creative Cloud, including Premiere Pro, and has a Google Analytics Advanced Certification.

Credentials

  • Google Analytics Advanced Certification
    Google
    Mar, 2020
    - Apr, 2026

Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Stadium Host/Game Day Production Assistant
      • May 2023 - Present

    • Marketing Manager, Digital and Events
      • Oct 2022 - Present

    • Youth and Community Programs Manager
      • Nov 2023 - Jan 2024

  • Orange County SC
    • Irvine, California, United States
    • Social Media Specialist
      • Feb 2023 - Jul 2023
      • Irvine, California, United States

  • ADORN · Branding + Media Agency
    • Huntington Beach, California, United States
    • Social Media Manager
      • Jun 2022 - Oct 2022
      • Huntington Beach, California, United States

      • Builds and manages the digital presence via social media outlets that apply to each client’s strategy• Collaborates with internal teams to design and implement a social media strategy that will achieve identified business goals• Creates and felicitates content creation for clients’’ Instagram, Tik Tok, and Facebook profiles• Drives social media engagement and goals through the development and execution of creative on-brand campaigns• Increased a client’s Instagram engaged audience by 361% and content interactions by 102% organically in less than 90 days• Increased another client’s Instagram Reels interactions by 37.7% in less than 90 days• Serves as the social media expert and lead for the company and marketing team• Manages multiple high-volume accounts (restaurants, liquor labels, bars, and more)• Acts as the lead engagement social media program with company-wide goals and initiatives• Develops guidelines and best practices around digital content strategies; monitor, evaluate and provide direction on emerging platforms and the latest trends in digital community tools and applications• Establish, analyze, and maintain metrics reporting to measure adoption, engagement, and success of the program• Educates and trains marketing professionals and leaders throughout the organization on social best practices and industry benchmarks

  • U.S. CAD
    • Irvine, California, United States
    • Marketing Coordinator
      • Oct 2020 - Jun 2022
      • Irvine, California, United States

      • Coordinates, schedules, and organizes virtual and live events including registration, set-up, shipping, materials, equipment, and staff• Coordinated 16 live events from August 2021 - January 2022 that all led to positive ROI• Leads social media content strategy, campaigns, and platforms through Adobe Creative Cloud, Asana and Oktopost• Improved social media engagement rate by 157% and engagements by 280% in the last 90 days• Supports marketing programs and campaigns under the direction of the Director of Marketing or Industry Marketing Specialists• Manages LinkedIn and Twitter Ads targeted to a variety of business units• Organizes leads and distribute to the sales team through NetSuite• Help update and manage marketing and sales collateral and other corporate materials• Manage marketing documentation management platform• Assist in managing the company’s digital presence including website and social media schedules• Create and update company website with copy and graphic edits• Maintain promotional materials inventory for all offices

    • Attractions Host
      • Sep 2015 - Jun 2022
      • Anaheim, CA

      • Responsible for following the Four Keys - Safety, Courtesy, Show, Efficiency.o Able to work and make changes in a fast-paced environment.• Quickly helps with guest concerns while still efficiently operating the attraction.o Exceptional guest service• Creates relationships and engages with guests and cast members alike to maintain a healthy work environment.• Operates multiple attractions at the resort.o Strong communication skills (verbal and nonverbal)

  • ST MARTIN DE PORRES CATHOLIC CHURCH
    • Yorba Linda, California, United States
    • Freelance Videographer and Editor
      • Aug 2020 - Aug 2021
      • Yorba Linda, California, United States

      Coordinates, films, and edits St. Martin's Confirmation curriculum in a series of videosCreated engaging videos with a multi-cam set up

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media and Marketing Associate
      • Sep 2019 - Oct 2020

      • Assisted Social Media Manager with various projects and tasks – grew @rokform following by 26%• Exceeded KPIs by increasing revenue by 79% in 2020• Provides support to social media efforts to target new audiences and build engagement (greater than 6% engagement rate over five Instagram accounts)• Created and distributes email marketing campaigns – Bronto: emailing marketing software• Organized weekly reports based on social media data• Preformed admin duties - scheduling meetings, managing content database, & creating presentations• Collaborated with the strategic marketing team to create marketing campaigns• Developed monthly marketing calendar in Loomly – our CRM platform • Researched and analyze competitor marketing and sales materials• Assisted Social Media Manager in recruiting and managing potential Influencers – 25 clients• Manages relationships with 3rd party video content creators – 3 clients• Wrote video scripts & creates voiceovers – 23 videos on YouTube – subs up 10.6%. Views up 7.7%• Found unique partnerships/collaborations with other brands to increase sales and brand awareness

    • Social Media and Marketing Intern
      • Jun 2019 - Aug 2019

      • Assist Social Media Manager with various projects and tasks• Provide support to social media efforts to target new audiences and build engagement• Assist in creating and distributing email marketing campaigns• Collaborate with the strategic marketing team to create marketing campaigns• Assist in developing content calendars• Posting updates and responding to customers on various social media platforms• Collaborate with the graphic design team for new marketing materials• Research and analyze competitor marketing and sales materials

  • MysticArt Pictures
    • Los Angeles, California
    • Casting and Delevopment Intern
      • Jun 2017 - Aug 2017
      • Los Angeles, California

      • Reached out to talent over social media to cast on various reality shows.• Passed on info for potential talent to the casting director.• Created hashtags for social media accounts to expand our online presence.• Instructed talent before interviews.• Sat in auditions and logged interviews.• Created one-sheets for individuals going through the casting process which helped the Casting Director decide whom he would interview.

  • Ridemakerz, LLC
    • Anaheim, California
    • Crew Member
      • Jul 2013 - Oct 2015
      • Anaheim, California

      • Provided excellent customer service• Created a fun and playful atmosphere for guests• Handled large amounts of money at a time• Managed inventory of a large number of items throughout the store

Education

  • 2019 - 2020
    University of Denver
    Master of Arts - MA, Communication Management - Marketing Communication
  • 2013 - 2017
    California State University, Fullerton
    Bachelor of Arts - BA, Cinema and Television Arts - Screenwriting

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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