Experience

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  Doner CX

  • Greater Pittsburgh Area

  • SVP, Data & Analytics

    • Jun 2005 - Present
    • Greater Pittsburgh Area

    Manage and direct a team of marketing analytics professionals in the execution of key client deliverables including digital media planning and execution, content and social strategy, multi-channel program execution and optimization, results forecasting, and program results analysis and ROI measurement.Provide consultative strategic direction and recommendations to internal and external clients across a wide range of multi-channel B2B/B2C marketing programs. Conceive and execute a range of primary and secondary research projects to identify and profile key audience targets. Prepare and present a range of program results, data analyses, and marketing performance presentations to senior level management within client organizations.Support new business team with digital, social, eCRM, loyalty, and content marketing strategy recommendations; prepare and present ROI and program performance estimates; participate in a wide range of new business sales pitches and presentations.

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  Communefx - An MDC Partners Company

  • Greater Pittsburgh Area

  • Data Group Manager

    • Sep 2003 - Jun 2005
    • Greater Pittsburgh Area

    Managed a team of five database programmers/DBAs in the development and execution of data warehousing, reporting, and analysis applications. Designed and developed a turnkey CRM/campaign management system for a fortune 25 client. Implemented enterprise level reporting/analysis applications, supporting both internal and external users. Designed/developed multiple data warehouse/data mart reporting applications. Developed underlying data warehouse models and developed a series of ETL processes to routinely update reporting databases. Developed and implemented a series of campaign management and marketing optimization workflow processes, including all quality control processes.

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  Management Science Associates

  • Greater Pittsburgh Area

  • Technical Project Manager

    • Jul 2001 - Sep 2003
    • Greater Pittsburgh Area

    Managed technical development of large-scale data warehouse and business intelligence applications. Worked with account management groups to define and develop business requirements. Created functional and technical system specifications and ensured compliance with SDLC processes. Designed data warehouse relational data models and ETL applications.Managed development tasks from project conception to finished product; led technical architecture and system design efforts; created project plans and cost/timing estimates and managed project workflow and task execution.

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  MetalSite

  • Greater Pittsburgh Area

  • Development Manager/Application Developer

    • Mar 1999 - Jun 2001
    • Greater Pittsburgh Area

    Served as technical project manager/business analyst for Web services integration systems and e-commerce applications. Managed project teams comprised of three to eight software developers. Created project plans, managed tasks, assigned deadlines, and tracked progress of all group projects. Created functional and technical design documentation. Worked with external customers and internal product and account managers to define and develop application requirements. Developed and implemented project and release management workflow processes and procedures.Developed online product catalog, auction and e-commerce applications using Cold Fusion, SQL, PL/SQL.

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  Air & Waste Management Association

  • Greater Pittsburgh Area

  • Manager, Internet Services

    • Apr 1995 - Feb 1999
    • Greater Pittsburgh Area

    Developed and launched a member services focused Web site for a 17,000 member environmental engineering association. Site included online publication sales, two full featured technical publications, a daily news service, and password protected access to thousands of fully indexed and searchable technical manuscripts. Negotiated contracts for third party site content. Managed daily retrieval and updating of news content.Wrote Web site marketing material and a monthly "Using the Internet" column for Association members.Trained and assisted other staff in Web site design and publishing techniques.