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Bio

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Michael Newman is a seasoned marketing analytics professional with 19+ years of experience in data-driven decision making, team management, and digital marketing strategy. He has a strong background in data warehousing, business intelligence, and CRM systems, with expertise in multi-channel marketing and email marketing. Newman holds a Master's degree in Internet Information Systems and a Bachelor's degree in English.

Experience

    • Svp, Data & Analytics
  • Doner CX
    • Greater Pittsburgh Area
    • SVP, Data & Analytics
      • Jun 2005 - Present
      • Greater Pittsburgh Area

      Manage and direct a team of marketing analytics professionals in the execution of key client deliverables including digital media planning and execution, content and social strategy, multi-channel program execution and optimization, results forecasting, and program results analysis and ROI measur...

    • Data Group Manager
      • Sep 2003 - Jun 2005
      • Greater Pittsburgh Area

      Managed a team of five database programmers/DBAs in the development and execution of data warehousing, reporting, and analysis applications. Designed and developed a turnkey CRM/campaign management system for a fortune 25 client. Implemented enterprise level reporting/analysis applications, suppo...

  • Management Science Associates
    • Greater Pittsburgh Area
    • Technical Project Manager
      • Jul 2001 - Sep 2003
      • Greater Pittsburgh Area

      Managed technical development of large-scale data warehouse and business intelligence applications. Worked with account management groups to define and develop business requirements. Created functional and technical system specifications and ensured compliance with SDLC processes. Designed data w...

  • MetalSite
    • Greater Pittsburgh Area
    • Development Manager/Application Developer
      • Mar 1999 - Jun 2001
      • Greater Pittsburgh Area

      Served as technical project manager/business analyst for Web services integration systems and e-commerce applications. Managed project teams comprised of three to eight software developers. Created project plans, managed tasks, assigned deadlines, and tracked progress of all group projects. Creat...

  • Air & Waste Management Association
    • Greater Pittsburgh Area
    • Manager, Internet Services
      • Apr 1995 - Feb 1999
      • Greater Pittsburgh Area

      Developed and launched a member services focused Web site for a 17,000 member environmental engineering association. Site included online publication sales, two full featured technical publications, a daily news service, and password protected access to thousands of fully indexed and searchable t...

Education

  • 2002 - 2006
    Robert Morris University
  • 1986 - 1990
    John Carroll University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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