Experience

• 

  Nemetz Consulting

  • Marketing Consultant

    • 2023 - Present

    Focus on small to medium sized businesses that realize a need for marketing support to grow or are in-between filling their Marketing positions. Process starts with developing a unique, concise, easily digestible, marketing plan to identify opportunities, direction and a path forward. Capable of ...

• 

  Boston Orthotics & Prosthetics

  • Avon, MA

  • Chief Marketing Officer

    • 2016 - Dec 2022
    • Avon, MA

    Positioned company for future growth in the highly competitive orthopedic and prosthetic markets by focusing on product innovation. Built marketing infrastructure. Developed market position, messaging platform and content marketing. Rebranded the company.• Led the rebranding initiative from Bosto...

• 

  Boston Children's Hospital

  • Boston

  • Director, Creative Services

    • Oct 2011 - 2016
    • Boston

    Led in-house Creative Services teams (staff of 16) to build brand awareness and loyalty among key target groups. Planned and oversaw creative development, content marketing, and operational activities for Boston Children’s Marketing and Communications department.

• 

  Nemetz Consulting

  • Boston

  • Marketing Consultant

    • 2008 - 2011
    • Boston

    Conceived and executed multi-channel marketing programs to drive clients’ strategic goals and branding strategies. Assessed current capabilities and developed new tools, vehicles, and campaigns to build communications that met the needs of evolving marketplaces. Clients include: Brand Focus; Glob...

• 

  Talbots, Inc.

  • Managing Director, Advertising and Sales Promotion

    • 2005 - 2008

    Led in-house Marketing and Production teams (staff of 14) for this $1.9B multi-national specialty retailer. Built brand awareness and identity by executing world-class packaging and branding. Planned and oversaw advertising and promotional activities, including print, online, electronic media, and direct mail. Developed and advocated new brands using alternative marketing vehicles (social media, channel marketing, internet advertising, in-store promotions). Managed multiple worldwide agency relationships to maintain and support a single global brand position. Conceptualized and executed loyalty programs. Created and managed the $40M+ budget.

  • Director, Advertising and Sales Promotion

    • 1992 - 2005

    Planned the advertising introduction of six brand extensions, including Women’s, Intimates, Men’s, Accessories and Shoes, Collection, and Talbots UK. Partnered and collaborated with Creative, Public Relations, Visual Merchandising, and Merchandising counterparts to ensure unified brand presentation on all marketing materials. Created test programs using alternative media to measure efficiency and effectiveness.

• 

  Stride Rite Corporation

  • Cambridge, MA

  • Director of Marketing / Marketing Manager / Sperry Top-Sider, Inc.

    • 1987 - 1991
    • Cambridge, MA

    Developed and executed comprehensive short- and long-term marketing plans and programs to support sales and revenue objectives. Led consumer insight research and monitored competitive activity in key categories. Recommended product concepts, positioning, packaging, and pricing to drive market sha...

• 

  Emerson Lane Fortuna (now Arnold Worldwide)

  • Boston

  • Account Supervisor

    • 1987 - 1987
    • Boston

    Account management and brand strategy experience with Fidelity Investments, Sperry Top-Sider, D'Angelo Sandwich Shops, Koala Inns, Hendrie's Ice Cream, Controlonics Corporation, Boston Gas

• 

  no company

  • World Traveler

    • 1986 - 1986

    Spent 12 months traveling throughout Europe, Northern Africa, Asia and the South Pacific.