Experience

• 

  University of Miami

  • United States
  • Higher Education
  • 700 & Above Employee

  • Manager of Digital and Social Media at University of Miami

    • Mar 2013 - Present

  • Social Media Marketing Specialist

    • Feb 2018 - Present

    Lead the University of Miami’s social media strategy to consistently elevate their global brand both externally and internally.Responsible for showcasing the university experience for current and potential students and employees, alumni, and the community.Responsible for developing content that is targeted, relevant, creative, and aesthetically captivating.Strategize content and paid and organic engagement strategies for the University’s main external and employee-focused social media accounts.Generate and analyzes benchmark and key performance indicator reports to develop content strategy and editorial calendar.Partner with University school, colleges, and departments to ensure maximum activation of news and events.Provides project management and art direction.Develop a University wide style guide for photo brand design.

  • Operations Representative/ Marketing & Graphic Design