Experience

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  Reily Foods Company

  • United States

  • Vice President of Marketing, R&D and New Product Development

    • Oct 2022 - Present
    • United States

    Responsible for Brand Marketing, R&D and New Product Development for the 120 year old Reily Foods Company. Established in 1902, Reily is a family-owned, values-driven business based in New Orleans. The company manufactures and markets a wide range of premium quality food and beverage products sold in multiple sales channels throughout the United States, including restaurants and e-commerce. Brands include Luzianne Tea, New England Coffee, French Market Coffee, Blue Plate Mayonnaise, Swan's Down Cake Flour, Carroll Shelby's and Wick Fowler's Chili Kits, and Tiger Sauce Hot Sauce.

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  McEncore Advisors llc.

  • United States

  • Managing Director

    • Sep 2021 - Present
    • United States

    McEncore Advisors llc. was set up to provide business leadership, Board guidance, consulting and advisory services for a wide range of challenges. My experience and expertise includes two decades in the C-Suite, with the last six years as President and CEO of Decas Cranberry Products. We sold the Company to Fruit d'Or in March 2021.

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  Decas Cranberry Products Inc.

  • Carver, MA

  • President and CEO

    • Sep 2015 - Sep 2021
    • Carver, MA

    Decas Cranberry Products Inc. is an 87 year old grower, processor, marketer and seller of cranberry products. Decas was acquired by Fruit d'Or in March, 2021. Combined, they are the largest independent cranberry company in the world and sell domestically and internationally. The customer portfolio includes industrial, retail and foodservice accounts. Decas Farms is the retail Brand. The headquarters is in Carver MA and the property includes a processing facility and a receiving station.

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  New England Coffee Company

  • Malden MA

  • Vice President of Marketing and Business Development

    • Sep 2012 - Sep 2015
    • Malden MA

    Chief Marketing leader and member of the Executive team with responsibility for strategic planning, P&L/value creation, marketing, communications/public relations, trade fund management, brand positioning, digital, social, e-commerce, storefront/Cafe sales and IP/Trademark management. Played a key role in the solicitation and executed sale of the company to Reily Foods in 2013.

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  Chief-Marketing-Officer-for-Hire

  • Plymouth MA

  • Managing Principal

    • May 2011 - Aug 2012
    • Plymouth MA

    Senior level marketing leader with the ability to step in and provide immediate strategic and tactical counsel, direction, execution and measurement. Clients included Fresh City Restaurants, Paramount Equipment, UNO Restaurants and Panera.

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  Papa Gino's

  • Senior Vice President-Brand Development

    • 2003 - 2011

    Responsible for all aspects of Marketing and Brand Communications, Corporate Communications and Public Relations, CRM/Loyalty, Menu Development and New Products, Quality Assurance and Concept Development for two brands-Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches. This included the oversight and management of all sports partnerships, entertainment deals and spokespeople. Additionally, I served as the company spokesperson. My experience included supervision and management of all purchasing and value chain initiatives.

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  Devine & Pearson

  • Senior Vice President-Strategic Marketing and Planning

    • 2000 - 2003

    Responsible for business development, client management, strategic management and consulting. This included being the agency representative for all strategy, positioning, promotion and consulting assignments. Experience included a diverse client base ranging from food to financial services to athlete consulting; Thomson Financial, ComputerWorld, Upstream Technologies, Vitasoy, Tribe Hummus, Brigham's and Woolf Associates.

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  Millennium Lifestyle Marketing Group

  • Managing Partner

    • 1999 - 2000

    Millennium Lifestyle Marketing Group was a strategic business consultancy who provided senior management and marketing expertise to start-up companies.Responsibilities included business development, client management, creative development and operations. Client work consisted of business plan development, positioning, marketing plan development and lifestyle marketing idea generation.

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  Ocean Spray Cranberries

  • Director of Business Operations

    • 1985 - 1999

    My tenure at Ocean Spray Cranberries Inc. included more than nine different positions of increasing responsibility. The positions were primarily Marketing and Sales, but included new product development and P&L Management. My experience also included multiple sales channels and Trade Marketing Management.

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  HP Hood

  • Business/Brand Manager

    • 1979 - 1985

    Held multiple Marketing and Sales positions over six-plus years including responsibility for private label products, new product development and serving as Sales-Marketing liaison. In 1982, I was promoted to District Sales Manager, making me one of the youngest sales managers in the company's history.