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Michael Mckeown profile image

Michael Mckeown

Head of Sales & Marketing at Good Drinks Australia Ltd
Intro Book
Marketing professional with brand management expertise
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Location
Brisbane, Queensland, Australia, AU
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Bio

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Michael Mckeown is a seasoned marketing professional with extensive experience in brand management, sales, and marketing strategy. He holds a Mini MBA in Brand Management and a Bachelor of Business with a Marketing Major from RMIT University.

Experience

  • Good Drinks Australia Ltd
    • Brisbane, Queensland, Australia
    • Head of Sales & Marketing
      • Sep 2023 - Present
      • Brisbane, Queensland, Australia

  • SX Global
    • Spectator Sports
    • 1 - 100 Employee
    • Chief Commercial Officer (CCO)
      • Jan 2023 - Aug 2023

    • Chief Marketing Officer
      • Jun 2022 - Aug 2023

      SX Global is a dynamic collective professionals who operate globally within the sports and entertainment industry. SX Global have the exclusive FIM rights to run and operate the World Supercross Championship (WSXchampionship.com)

  • Carlton & United Breweries
    • Australia
    • Manufacturing
    • 700 & Above Employee
    • Head of Sales - Fire & Earth Ventures
      • Apr 2020 - Jun 2022

      Commercial management of our craft partner network.

    • QLD Regional Sales Director
      • Mar 2017 - Apr 2020

    • Brand Director - Spirits & Cider
      • Nov 2016 - Mar 2017

  • Carlton & United Breweries
    • Australia
    • Manufacturing
    • 700 & Above Employee
    • Brand Director - International
      • Jul 2015 - Mar 2016

      Management of Carlton & United's global and imported brands portfolio in Australia. Brands include Peroni, Corona, Stella Artois, Budweiser, Miller Genuine Draft.

    • Marketing Manager -Classic Brands
      • Jul 2014 - Sep 2015

      Marketing Manager looking after Carlton Draught, Carlton Mid, Carlton Cold and Great Northern Brewing company.

    • Marketing Manager - Carlton Dry / Great Northern Brewing Co
      • Oct 2010 - Jul 2015

      Building and developing Carlton & United Breweries contemporary portfolio. Nationally launching Carlton Dry and Great Northern Brewing Co.

  • Clemenger BBDO
    • Melbourne, Australia
    • Account Director
      • Jan 2008 - Oct 2010
      • Melbourne, Australia

      Working as an Account Director on FMCG giant Carlton & United Breweries specifically the Carlton Brand family.

  • Leo Burnett
    • Melbourne, Australia
    • Account Director
      • Jun 2006 - Oct 2008
      • Melbourne, Australia

      Starting as Account Manager and being promoted to Account Director working on brillaint clients such as Nintendo, Suzuki motorcycles, Mercer Wealth Solutions, Connex Trains and the Australian Grand Prix.

Education

  • 2020 - 2020
    Marketing Week Mini MBA with Mark Ritson
    Mini MBA, Brand Management
  • 2001 - 2005
    RMIT University
    Bachelor of Business - Marketing Major, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Food and Beverage Services”

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