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Michael Manning profile image

Michael Manning

Sales at Fresh Food Sales & Marketing
Intro Book
Seasoned retail professional with 30+ years of experience in sales, marketing, and management.
  • Claim this Profile
Location
Belchertown, Massachusetts, United States, US
Languages
  • English -
Skills
  • Grocery
  • Pricing Strategy
  • Account Management
  • Consumer Products
  • Merchandising
  • Show all
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Bio

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Michael Manning is a seasoned retail professional with 30+ years of experience in sales, marketing, and management, specializing in consumer products and merchandising. He has held various roles, including Business Development Manager, Account Manager, and Key Account Manager, with a focus on strategic planning, trade promotion, and customer relationship management. Manning holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Western New England University.

Experience

  • Fresh Food Sales & Marketing
    • Framingham, MA
    • Sales
      • Jan 2017 - Present
      • Framingham, MA

  • CROSSMARK
    • New England and Upstate New York
    • Key Account Manager
      • Feb 2003 - Oct 2016
      • New England and Upstate New York

      Planned and managed strategic promotional plans for retailers/wholesalers.Managed trade fund spending within assigned parameters.Worked with multiple data sources to manage and inform strategic trade plans.Developed customer level distribution and merchandising targets, new item launches. Attended Food Shows/Trade Shows and developed annual business reviews.Product lines: Deli, Dairy, Prepared Foods, Seafood, Frozen Food, Grocery, Beverages, Specialty Foods, Candy, Infant & Adult Nutritional's and Pet Food.

  • Advantage Solutions: Sales, Marketing, Technology
    • New England
    • Business Development Manager
      • Mar 1998 - Feb 2003
      • New England

      Responsible for business management of meat and deli sales to direct and indirect buying accounts.Met client goals with regards to trade promotion, execution and preparation of timely presentations.Initiated new customer contacts and utilized ad programs to increase account distribution and volume.Set and achieved client goals with regard to price point, sales margins and advertising strategies.Product lines included Dairy, Seafood and Meat.

  • Land O'Lakes, Inc.
    • New England Division
    • Account Manager
      • Oct 1979 - Mar 1998
      • New England Division

      Managed Key Direct and Indirect buying accounts.Designed and initiated advertising specific to the clients needs.Executed product introductions and line extensions.Consistently researched and analyzed competitive market activities.Product lines included Dairy, Deli and Meat.

Education

  • 1975 - 1979
    Western New England University
    Bachelor’s Degree, Business, Management, Marketing, and Related Support Services

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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