Okay, let’s break it down. Michael has a broad skill set, including account management, online advertising, and social media marketing. He also has experience in Google Adwords and local search, which are in-demand skills. However, his role seems to be more focused on marketing and sales, rather than high-level strategy or leadership. Considering his skills and experience, I'd estimate his hourly rate to be around $125, which is slightly below the national average for marketing professionals in Cambridge, MA. This rate is also consistent with the average hourly rate for marketing professionals with similar skills and experience in the US.