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Michael Loretta

Senior Visual Designer at SynectMedia

Intro Book

Art Director & Senior Designer specializing in Graphic Design, Ad Campaigns, and Digital Marketing. Skilled in Adobe Creative Suite, Figma, Web Design, UX/UI, Video Editing, Motion Graphics, AI Tools, Runway ML, Suno AI, Final Cut Pro, Adobe Audition, Wordpress, Shopify, Amazon Seller Central, SEO (On-Page & Technical), Email Marketing, Audio Mixing & Mastering, Animation, Branding, Copywriting, Presentation Design, Creative Strategy, Photography, Social Campaigns, Leadership, AR/VR/XR.

Verified

Location

Miami, United States, US

Languages

English Native or bilingual proficiency
Spanish Elementary proficiency

Skills

Adobe Creative Suite
Figma
Web Design
UX/UI
Video Editing
Motion Graphics
AI Tools
Runway ML
Suno AI
Final Cut Pro
Adobe Audition
Wordpress
Shopify
Amazon Seller Central
SEO (On-Page & Technical)
Email Marketing
Audio Mixing & Mastering
Animation
Branding
Copywriting
Presentation Design
Creative Strategy
Photography
Social Campaigns
Leadership
AR/VR/XR
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$150.0

Hourly Rate

How This Rate is Calculated

Okay, let's see. I need to figure out Michael Loretta's hourly rate based on his profile. He's a graphic designer and video editor with a lot of experience. Let me start by looking at his experience first.

He's been working since at least 2009, starting as a Web Content Creator. Then he moved up through various roles like Interactive Graphic Designer, Web Designer, and then at Yahoo! he had several roles including Design Lead and Senior Designer. His most recent position is Senior Visual Designer at SynectMedia from 2023 to 2025. That's over a decade of experience, which is significant. Senior roles usually command higher rates.

His skills are extensive: Adobe Creative Suite, Figma, UX/UI, Video Editing, Motion Graphics, AI Tools like Runway ML and Suno AI, plus AR/VR/XR. These are all in-demand skills, especially the AI and AR/VR parts, which might add a premium. He also has experience with e-commerce platforms like Shopify and Amazon Seller Central, which could be valuable for certain clients.

Education-wise, he has a B.A. in Advertising & Graphic Design from Xavier University. A degree is good, but in creative fields, experience and portfolio often matter more. His location is Miami, US. Rates can vary by location; Miami might be slightly lower than NYC or SF but still a major city, so rates there are decent.

Looking at his current role as Founder/Creative Director of his own consultancy since 2011, that shows entrepreneurship and leadership. He's handling creative strategy, campaigns, and even Amazon operations. This versatility might allow him to charge more because he can offer a broader range of services.

Comparing typical freelance rates: Junior designers might charge $25-50/hour, mid-level $50-100, seniors $100-150+. But with his niche skills in AI and AR/VR, maybe higher. Video editors with motion graphics expertise can also charge more. Since he's been a senior designer and lead roles at Yahoo, which is a well-known company, that adds credibility.

Also, considering the industries he's worked with—big brands like Apple, Samsung, Coca-Cola, Disney—he's likely worked on high-budget projects, which suggests he can command higher rates. His role in expanding video formats and working on emerging tech like Web3 and Metaverse integrations might make him a specialist in cutting-edge areas, which are premium services.

However, Miami's cost of living is a factor. Maybe slightly lower than the highest tiers, but given his experience and skills, I think he's on the higher end. Maybe around $100-150 per hour. But some specialists in AI/AR could go up to $200. Let me check average rates again. Senior graphic designers average $75-150, video editors similar. With his combo of skills and leadership experience, maybe $125-175. Since he's also doing creative direction and strategy, which adds more value, perhaps leaning towards the higher end. Maybe $150? But I should consider the range and maybe average it out. Let's say $125 to $150. But the exact number? Maybe $140 as a midpoint. Or perhaps higher. Let me think. Some sources say top freelancers in these fields can charge $200+, but that's usually for very specialized or in-demand niches. His AI and AR/VR experience might push him into that higher bracket. Alternatively, maybe $150-200. Hmm. But I need to pick a specific number. Considering all factors, maybe $150 is reasonable. But I'm not sure. Let me check again. Senior Visual Designer at SynectMedia, plus Yahoo experience. Maybe $125-$175. Let's go with $150 as a solid estimate.

Bio

Versatile graphic designer and video editor with a strong eye for storytelling, branding, and motion. I bring ideas to life across digital, social, and e-commerce platforms.

Experience

Mikebusiness
- United States
- Design Services
- 1 - 100 Employee
- Founder / Creative Director
  - May 2011 - Present
  - Miami, FL
  Creative consultancy focused on building branded content, websites, and media campaigns for wellness and consumer brands.
  • Led creative strategy and launch campaigns for Physicians Preferred, DemandQ, Animal Wellness DVM, TigerDirect, and La Caja China.
  • Designed visual identities, packaging, landing pages, and high-conversion digital ads.
  • Managed Amazon Seller Central operations and product listings, driving visibility and performance.
  Created video, music, and AI-driven assets using tools like Runway ML, Adobe Premiere, and Suno AI; integrated custom audio into branded content and digital campaigns.
Synect
- United States
- Design Services
- 1 - 100 Employee
- Senior Visual Designer
  - Apr 2023 - Jun 2025
  Led design and creative production for a wide range of digital media supporting Synect’s marketing, sales, and airport signage divisions.
  • Developed branded content, short-form videos, and animations for social media, tradeshows, and product showcases.
  • Created presentation decks, campaign graphics, and motion assets for internal and external stakeholders.
  • Designed and edited high-impact videos for use on LinkedIn, YouTube, and in physical signage environments.
  • Collaborated with UX and dev teams to translate visual strategy across platforms and touchpoints.
  • Helped modernize Synect’s brand look and feel, ensuring consistency across print, digital, and motion.
Yahoo!

United States

Technology, Information and Internet

700 & Above Employee
- Design Lead, LATAM & Canada Lead
  
  Nov 2015 - Mar 2022
  
  • Directed cross-regional design for LATAM/Canada markets including brand campaigns for Apple, Samsung, Coca-Cola, and Disney.
  • Managed design team and mentored junior designers; developed motion graphics and interactive content.
  • Created campaigns for new formats including Web3, XR, and NFT tech; led design for Metaverse integrations.
- Senior Designer, LATAM & Canada Lead
  
  Nov 2015 - Mar 2022
  
  Designed presale & post-sale design. Pioneered innovative video & motion graphics solutions for the team such as video formats (CTV) & digital-out-of-home, such as Cooler Screens. The case work was presented in Google slides.
  • Led LATAM and Canada campaigns and presented to clients, sales and account teams via Google Slides.
  • Built templates, created sizzle reels, and managed strategic creative briefs across regional teams.
  • Partnered with the XR committee which was AR, VR, 3D, and the rest of new ad technologies.
  • Managed and led work in Latin America. Helped grow the Brazilian market by 300%. Evangelized the region with knowledge and findings to NAR through creating & presenting decks to the LATAM/Brazil markets.
- Interactive Designer, LATAM Lead
  
  Nov 2015 - Mar 2022
  
  After the name changed from Yahoo! to Oath, I became a full-time designer for N.A. Region of Ad Creative Technology while still supporting and leading the LATAM region.
  • Focused on video and motion graphics as N.A. Region designer for Ad Creative Technology.
  • Expanded video formats including Augmented Reality, Virtual Reality, and 360 campaigns.
- Interactive Developer + Designer
  
  Nov 2015 - Mar 2022
  
  • Focused on video and motion graphics as N.A. Region designer for Ad Creative Technology.
  • Expanded video formats including Augmented Reality, Virtual Reality, and 360 campaigns.
Office Depot
- United States
- Retail Office Equipment
- 700 & Above Employee
- Web Designer
  - Jul 2014 - Nov 2015
  • Created flash sales, promo pages, and weekly eblasts for Office Depot’s ecommerce team.
Michelsen Advertising
- United States
- Advertising Services
- 1 - 100 Employee
- Interactive Graphic Designer
  - Jul 2013 - May 2014
  • Created motion videos, client sites, and branded collateral using Adobe Creative Suite.
Sap Usa Truck & Auto Parts
- United States
- Motor Vehicle Manufacturing
- 1 - 100 Employee
- Print and Web Designer
  - Jul 2012 - Apr 2013
  • Designed websites, emails, and product content for SAP’s LATAM consumer market.
Nextalk
- United States
- Digital Accessibility Services
- 1 - 100 Employee
- Marketing Coordinator
  - Feb 2011 - Apr 2012
  • Designed campaigns and social content for South Florida-based phone service startup.
La Caja China
- United States
- Manufacturing
- 1 - 100 Employee
- Web Media Manager
  - May 2010 - Feb 2011
  • Managed digital content and created branded product media for ecommerce.
TigerDirect/CompUSA.com/CircuitCity.com
- Web Content Creator
  - Feb 2009 - Feb 2010
  • Wrote product copy, created media for major tech brands, and updated CMS content.

Education

2008 - 2008

Xavier University
B.A., Advertising & Graphic Design

2008 - 2008

Services

Industry Focus. “Design Services”

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Michael Loretta

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100 Credits For FREE

$150.0

Hourly Rate